Associate Marketing Manager

Department: Marketing

Status: Reg F-T Exempt,Exempt

Location: Napa,California (US-CA)

Workplace Location: On-Site

The Opportunity: Building Brands Consumers Know & Creating Experiences They Remember
Great brands take shape when smart strategies meet strong execution, day in and day out. At Trinchero Family Wine & Spirits, marketing is more than creating campaigns. We help shape some of the most recognized and beloved wine brands in America, from category leaders like Sutter Home to premium growth brands like SEAGLASS. As an Associate Marketing Manager, you'll play a hands-on role in helping these brands grow, connecting consumer insights to strategy, and bringing ideas to life in the marketplace.

This is a unique opportunity to gain experience across every aspect of brand marketing, including strategy, innovation, integrated campaigns, consumer insights, forecasting, and execution. One day you may be analyzing market and cultural trends and helping shape annual brand plans. The next, you could be supporting national marketing programs, developing sales tools, collaborating with agency and cross-functional partners, or helping launch the next big idea.

Most importantly, your work won't stay in a spreadsheet or PowerPoint presentation. You'll see it come to life in stores, customer presentations, consumer campaigns, and business results you can be proud of.

What You’ll Get To Do
The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

As an Associate Marketing Manager, you'll help bring strategy and execution together across some of the wine industry's most recognized brands. The following reflects management's definition of the essential functions of this role but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities at any time due to reasonable accommodation or other business needs.

Strategic Brand Planning

Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers.

Support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels.

Help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction.

Develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers.

Help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management.

Audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels.

Continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.

Innovation

Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans.

Support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.

Data Analysis and Business Planning

Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making.

Continuously monitor brand health indicators and program performance to assess progress against strategic objectives and identify opportunities.

Support business planning, forecasting, budget management, and the development of clear, actionable recommendations.

Project Management and Creative Execution

Support the development and execution of brand campaigns, partnerships, collaborations, events, ecommerce programs, and retail media activations.

Work closely with external agency partners, including creative, social, public relations, and experiential agencies, to manage timelines, deliverables, budgets, and feedback.

Coordinate asset development, legal and regulatory reviews, and internal alignment across Marketing, Sales, Finance, Operations, and other stakeholders.

Track campaign performance and compile clear recaps, learnings, and recommendations to improve future effectiveness.

Manage multiple projects from concept through execution, maintaining strong organization, attention to detail, and accountability against deadlines.

Team Contribution

Bring a growth mindset and contribute to a collaborative, solutions-oriented team environment.

Build strong relationships across the organization and support the team during key business periods, events, and priorities.

How You’ll Make an Impact
Your work will directly support the growth and profitability of the company as a whole. Specifically, you’ll make a difference by:

Turning data into direction. Your insights and analysis will help identify opportunities, support business planning, and influence decisions that shape the future of our brands.

Bring brands to life. You'll help transform strategy into marketing programs that reach consumers across the country and drive measurable results.

Connect Marketing and Sales. Working closely with our sales organization, you'll help ensure programs are built with both consumers and customers in mind.

Contribute to What’s Next. Whether supporting the continued leadership of Sutter Home or helping accelerate growth for SEAGLASS, you'll play an important role in shaping the next chapter of our brands.

Why Trinchero Family Wine & Spirits?
At Trinchero Family Wine & Spirits, you'll join a team of passionate marketers who love building brands, solving challenges, and creating work that matters.

You’1 have the opportunity to:

Work on nationally recognized and growing brands, including Sutter Home and SEAGLASS,

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