Freelance - Supervisor, Media Planning

Demonstrate a strong understanding of the client’s business and the consumer journey
Working with Associate Director and/or Director, assist with the day-to-day activities associated with fulfilling the media plan strategy and achievement of cross channel media plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
Determine the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
Development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowchart and budgets, with inputs from investment teams on plan details.
Lead collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
Closely supervise the implementation and execution of the cross channel media plan, which includes flowcharting, budgeting, scheduling and establishing benchmarks for control
Accountability for accuracy and media intelligence (syndicated insights, RFPs, etc.)
Evaluate and assess media performance in order to determine the extent to which the original media objectives and strategies were accomplished
Provide Connections Planning team with direction and assign tasks
Maintain quality control while ensuring projects are produced completely, correctly, accurately and efficiently
Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
Supervise and motivate staff; promote agency teamwork
KEY COMPETENCIES 4 - 5 years of professional experience, preferably with an Agency.
Demonstrated leadership, initiative, and willingness to assume greater responsibility
Understand the elements of a strategic marketing communications plan and be able to actively participate to deliver against it
Solid understanding of the principles of marketing and advertising, media concepts and terms, creative and budget requirements
Proven ability to handle multiple projects and meet tight deadlines under pressure.
Ability to think cross-channel and in an integrated fashion across digital and offline media channels
Strong written, presentation, verbal, interpersonal, and organizational skills
Critical thinking and problem solving abilities
Strong analytical abilities and quantitative/qualitative skills
Ability to effectively oversee and guide a small team
Must possess a complete understanding of agency planning procedures and internal capabilities
Strong computer skills (Microsoft Word, Excel, and PowerPoint)
Technical proficiency with Microsoft Excel, Word and PowerPoint

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