Marketing Communications Specialist

JOB TITLE: Marketing Communications Specialist

DEPARTMENT: Marketing

REPORTS TO: Director, Marketing

SUPERVISES: None

POSITION TYPE: Non-Exempt

GENERAL POSITION SUMMARY
The Marketing Communications Specialist is a marketing professional responsible for the creation and development of traditional and digital content to effectively market and communicate the company, its products, and its services to customers within select target markets of the North American connector industry through print, digital media, social networks, and trade shows.

MAJOR ACCOUNTABILITIES
The primary function of the Marketing Communications Specialist is to manage all aspects of the relevant promotional efforts including copy, layout design, and editing. In addition to being responsible for managing the North American marketing content, the individual may be required to assist in the management of the corporate website and other global marketing initiatives.

Secondary functions include the development of sales tools, promotional presentation, co-op advertising activities, marketing campaigns, and coordination of marketing events.

DUTIES AND RESPONSIBILTIES
PERCENT

Copy and Content Development 30

Advertising & Promotion 20

Trade Shows 10

Marketing & Press Releases 10

Other Administration 10

CORE COMPETENCIES

Ability to Develop Content and Draft Copy for Marketing Initiatives

Project Management Skills

Understanding of Current Marketing Practices and Methodologies

MS Office, HTML and CMS platforms, Adobe Creative Suites(or related), Salesforce/Pardot (or related)

QUALIFICATION REQUIREMENTS
Education: Bachelor’s degree in Marketing or relevant discipline, or equivalent experience.

Experience: Minimum 2 years relevant experience.

Skills: Computer proficiency in MS Office required.

BUSINESS TRAVEL
This position requires traveling up to 5% of the time.

PHYSICAL DEMAND
This position requires lifting up to 25 pounds frequently.

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