Senior Copywriter

Wunderman Thompson
Kansas City, Missouri, United States
Full Time
USD 60,000 - 140,000
Today

About The Job
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC ...
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Key Responsibilities

Concept ideas grounded in human insight, cultural relevance and platform behavior

Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more

Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency

Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more

Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment

Participate in brainstorms, writers’ rooms and quick-turn ideation

Present work internally and externally with clarity, confidence and a strong creative POV

Stay plugged into trends, formats, memes, platform language and culture

Required Skills & Abilities

VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You'll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You're a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it's for an Instagram caption, influencer script or campaign writeup. You have a deep understanding of what makes people stop scrolling and start engaging. Everything you write gets people talking. You shape brand personas, builds worlds through resonant content and make brands feel relevant in-feed. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a senior copywriter who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

Strong conceptual instincts with a portfolio that shows social work, campaign thinking and tonal range

Experience creating conceptual campaigns and social-first activations for brands

Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.

Experience shaping brand voice and tone across formats and content types

Ability to turn insights into stories, scripts and formats that resonate

Familiarity with influencer/content creator workstreams and how to brief or collaborate with them
Job Overview
Company Wunderman Thompson
Location Kansas City, Missouri, United States
Job Type Full Time
Salary USD 60,000 - 140,000
Posted Today
Deadline Feb 16, 2027

About Company
Industry Business/Strategy
Founded 2007

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