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Web Content Strategist I: AI-Driven Growth & SEO

smithandwessoncareers · Maryville, TN, USA ·

Job type:
Full Time

Smith & Wesson seeks a Web Content Specialist who owns the content strategy and optimization across company websites. You will drive user experiences, search visibility, and conversion growth, partnering with developers and analytics to ensure content is technically discoverable and performance-driven.
You will craft persuasive copy and structure data to feed AI models, while collaborating with Brand, E‑Commerce, and Digital teams to maintain a consistent brand voice and digital experience.

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