Keller's people, facilities and customer results are our best content, and much of it has never been posted. This role turns it into a consistent, credible presence where shippers, manufacturers, supply chain leaders and future employees are paying attention. You will report to the Director of Marketing.
This is a hands-on specialist role. You will help plan, create, publish and measure organic content that earns attention without paid promotion.
What you will do- Build the organic social calendar for Keller Logistics Group and its business units, with LinkedIn as the primary channel.
- Create and publish posts, short video, carousels, and employee and customer stories, working with the marketing creative team on design.
- Capture content in the field at our facilities, terminals and events, including our annual Logistics Summit.
- Give each business unit a distinct voice while keeping to consistent Keller brand standards and speak to specific ICPs.
- Respond to comments and messages, and build employee advocacy so our people share and amplify what we post.
- Support employer brand and recruiting content, including recognition such as Best Fleets to Drive For (Keller Trucking).
- Support our SEO and AEO strategy: use the topics, keywords and buyer questions the Director of Marketing identifies to shape content, and keep company facts on social profiles accurate and consistent with our website so search and AI answer engines see one clear picture of Keller.
- Report monthly on reach, engagement, follower growth, and traffic and leads influenced, using native analytics and HubSpot.
- 3+ years of hands-on experience managing organic social media, with B2B experience preferred.
- Strong writing and editing skills and real fluency in how LinkedIn works - crafting complete campaigns that tell a story.
- Comfort capturing and editing photo and short video, and building simple graphics in Canva, Apps or similar tools to Share the Good News.
- Experience with scheduling and analytics tools. HubSpot Marketing Hub social tools are a plus.
- The ability to interview people in operations and turn what they say into clear, engaging posts.
- Curiosity about how freight, warehousing and co-packing work. Logistics experience is a plus but not required.
- Comfort working on a small, hands-on team.
Your first month is immersion. You will visit our facilities, spend time with our brokerage team, our dispatch and trucking operations, and learn our customers before you begin marketing work. The people who write best about Keller are the ones who have seen how it runs. There will be opportunity for hybrid work schedule.
Why Keller- Direct access to marketing leadership and work that touches five business units.
- Financial support for employees' interests outside of work.
- The Keller Clubhouse, a private event venue for employees.
- An Employee Wellness Program.
- A company that gives back, including annual donations to more than 100 charitable organizations and Operation K.A.V.I.C., which supports local veterans and their families.
Medical, dental, vision, retirement plan, paid time off are benefits that are provided.
- Candidates should possess skills in Digital Marketing and Marketing to integrate social media efforts with broader promotional strategies (LinkedIn, Meta, YouTube).
- Candidates should possess excellent Communication skills to craft clear messaging, collaborate with internal teams, and engage with online audiences.
- Experience with social media analytics tools, basic graphic design or video editing (Media Apps) , and content scheduling platforms (HubSpot Social) is beneficial.
- Strong writing skills, attention to detail, and the ability to adapt tone and style to different audiences are required - AI-aided but human-voiced.
- Ability to work in a hybrid environment, manage multiple projects, and meet deadlines with minimal supervision is expected.
- Prior experience in logistics, transportation, warehousing, or related industries is a plus.
- An associate or bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.