VP Business Development

Career Opportunities: VP Business Development (94615)
Requisition ID 94615 -Posted 09/21/2026 - Sparks - Country (1) - Location (1) - Function (1) - Job Type (1)

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary
Sparks is hiring a VP, Business Development – Exhibits to lead a team of Account Directors and Business Developers selling and managing experiential exhibit programs for major brands. This leader sets team goals, manages performance, and drives sales, retention, and profit targets across an assigned client portfolio — while also acting as a lead on strategic accounts and overseeing team budgets, pipeline, and proposal standards.

This position will support our Account Direction team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX; however, we are open to considering qualified candidates located outside of this market.

Leadership

Lead the team's pursuit and management of profitable exhibit revenue opportunities

Set and execute short- and long-term sales strategy for the exhibits portfolio

Serve as lead on major/strategic accounts, partnering directly with clients

Run regular sales and pipeline-review meetings

Collaborate consistently with creative, fabrication, and operations leadership

Business Development

Grow pipeline through net-new logos and expansion within the exhibit portfolio

Identify cross-sell opportunities across Sparks' broader portfolio (events, activations, retail)

Build account/territory growth strategies with Account Directors and Business Developers

Review proposals to confirm pricing aligns with scope and margin targets

Track competitive landscape and market trends in experiential/trade show exhibits

Client & Account Management

Maintain strong senior-level client relationships supporting growth and renewal

Align client solutions to objectives, budget, and brand with Creative, Strategy, and Fabrication

Ensure smooth sale-to-delivery transitions and client satisfaction

Support major proposals, pricing strategy, and client presentations

Budget

Set and meet sales/profit goals for the exhibit portfolio

Maintain accurate account-level budgets

Manage team operating budget

Talent Management

Manage, coach, and develop Account Directors and Business Developers

Set and track individual revenue, retention, and profit goals

Deliver training on portfolio knowledge, sales technique, and account management

Oversee account assignment, workload balance, and succession planning

Analytics

Maintain Salesforce data integrity across the team

Report monthly on pipeline, new business, renewals, and at-risk accounts

Report on program execution and financials (budgets, job costs, margin)

Other

Represent Sparks at industry events (national/local); participate in industry orgs

Other duties as assigned

Education & Experience

Bachelor's degree (B.A.) from a four-year college or university.

10+ years related sales/account management experience, incl. 5+ years in sales leadership

Track record leading a team to $15M+ in profitable revenue

Experience selling/managing experiential exhibit, trade show, or large-market event programs

Strong customer service, coaching, and organizational skills

Willingness to travel

Travel Requirements
Travel up to 25%

What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

Tuition Reimbursement

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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