Sr. Integrated Media Strategist

Responsibilities
Media Strategy & Planning

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity, confidence, and measurable impact. We bring together deep expertise in paid media, retail & marketplace strategy, analytics & intelligence, SEO & CRO, and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

Enough About Us, Lets Get To The YOU

You are an experienced integrated media strategist who is ready to take ownership of planning workstreams and play a meaningful role in shaping media strategy.

You are confident in building full-funnel media plans and understand how channel roles, audience strategy, and investment decisions come together to drive business outcomes. You are comfortable operating independently while still collaborating closely with senior leadership.

You thrive in a role where you:

Own planning workstreams end-to-end

Contribute to and help shape integrated media strategy

Lead day-to-day client conversations on planning and performance

Mentor junior team members and elevate work quality

You enjoy being both strategic and hands-on, ensuring that strong thinking translates into strong execution.

You have strong communication and presentation skills, with the ability to clearly articulate strategic recommendations and insights to both client stakeholders and internal teams.

You bring a proactive, solutions-oriented mindset, with a passion for digital marketing and using data to inform and evolve media strategy.

You are highly detail-oriented and organized, able to manage multiple planning workstreams while ensuring quality, accuracy, and alignment to strategic objectives.

You are comfortable leading client communication and owning recommendations on budget allocation, tactical adjustments, and optimizations to drive performance against KPI goals.

Responsibilities
Media Strategy & Planning

Own integrated media planning workstreams across assigned accounts

Develop full-funnel media plans aligned to client objectives, including:

Audience strategy

Channel roles and media mix

Budget allocation and investment rationale

Ensure plans align to overarching strategy set by Associate Media Directors or Media Directors

Pressure-test plans for quality, feasibility, and performance potential

Strategy Development

Contribute to development of integrated media strategy alongside senior leadership

Help define audience approach, channel roles, and testing frameworks

Identify opportunities to improve performance or evolve strategy

Lead development of test-and-learn agendas

Measurement, Learning & Optimization

Interpret performance data and translate into actionable insights

Partner with Analytics to evaluate results across attribution, lift studies, and other measurement frameworks

Ensure optimization recommendations align to business objectives and KPIs

Client Leadership

Serve as a day-to-day client lead for planning and performance discussions

Present plans, updates, and results with clarity and confidence

Respond to client questions and provide informed recommendations

Escalate strategic questions or risks as needed

Team Leadership & Development

Mentor and support Integrated Media Planners

Review deliverables and provide feedback to elevate quality

Help guide workflow, organization, and prioritization across projects

Media Research & Analysis

Leverage planning tools and data sources to inform strategic recommendations

Translate research and data into clear strategic implications

Support advanced analysis related to channel performance and media mix

Qualifications
EXPERIENCE

Senior Integrated Media Strategist candidates should have at least 4 years of media planning experience, including independent ownership of integrated plans and direct client presentation experience.

Demonstrated experience developing recommendations across digital and traditional media channels.

Strong understanding of audience research, media math, investment allocation, reach and frequency, flighting, and measurement.

Experience using audience, competitive or media-planning tools such as MRI-Simmons, Commspoint, Resonate, MediaRadar, Vivvix, Placer.ai or comparable platforms.

Strong proficiency in Excel or Google Sheets and PowerPoint or Google Slides.

Excellent written, verbal and presentation skills, with the ability to turn complex information into clear recommendations.

Reports to: Integrated Media Lead or Integrated Media Director

What we offer - The Perks

A work environment that enthusiastically encourages creativity, risk-taking and growth.

16 Paid Holidays

Paid vacation and sick time

We are closed Christmas Eve through New Year's Day

Solid Health benefits (medical, dental, and vision insurance)

401k and Equity Grants

Education Reimbursements

Opportunity for growth that is second to none in the industry

Flexible working hours

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation,age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!

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