Marketing Manager

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Job Title: Marketing Manager

Compensation: $75-85k

Brand Campaign Development & Execution

Lead execution of the Munro brand launch and ongoing brand marketing initiatives

Assist in developing seasonal campaign strategies across multiple brands

Translate strategic direction into actionable marketing plans and creative briefs

Coordinate campaign execution across creative, PR, digital, social and Shared Services teams

Ensure brand storytelling, visual consistency and messaging remain aligned across all consumer touchpoints

Manage campaign timelines, deliverables and launch schedules from concept through execution

Support integrated marketing initiatives across wholesale, retail, digital and e-commerce channels

Retailer Marketing & Wholesale Partnerships

Serve as day-to-day marketing contact for key wholesale partners including Nordstrom, Costco, QVC, DSW, Von Maur and others

Manage multiple annual Nordstrom marketing programs, in-store events, trunk shows and customer-facing activations

Coordinate retailer-sponsored advertising campaigns and promotional initiatives

Develop retailer-specific marketing materials, presentations and support tools

Manage retailer marketing calendars, deadlines and deliverables

Partner closely with sales teams to support key account growth and seasonal selling initiatives

Coordinate marketing support for retailer meetings, line reviews and product launches

Assist in the development of retailer-exclusive marketing programs and product stories

Trade Shows, Events & Brand Activations

Lead planning and execution of multiple trade shows, retailer events and brand activations annually

Manage logistics and execution for Nordstrom events, retailer presentations, showroom events and customer activations

Coordinate event timelines, vendor communication and production schedules

Support booth design, visual merchandising and seasonal storytelling at industry trade shows

Manage event marketing materials, signage, invitations and promotional assets

Coordinate sample trafficking, product merchandising and event setup requirements

Work cross-functionally with sales teams to ensure events support seasonal sales objectives

Assist in managing event budgets, timelines and post-event reporting

Serve as primary marketing contact for event execution and retailer-facing activations

Product Marketing & Go-to-Market Execution

Support seasonal product launches and collection introductions across brands

Develop product storytelling and consumer-facing messaging

Assist in collection positioning, market differentiation and merchandising support

Partner with Design and Product Development teams to communicate key product innovations and features

Ensure product launches are supported across retail, wholesale and digital channels

Campaign Coordination & Cross-Functional Leadership

Serve as a key liaison between Marketing, Sales, Design, Product Development, E-Commerce and Shared Services teams

Manage project timelines and ensure alignment across departments

Coordinate asset requests, approvals and workflow management

Ensure marketing initiatives are executed on time and aligned with business priorities

Support execution of strategic initiatives directed by executive leadership

Manage branded philanthropic effort/events

Market Research, Analytics & Business Insights

Monitor campaign performance, retailer marketing initiatives and promotional effectiveness

Track competitive activity, market trends and consumer insights

Analyze retailer performance and marketing opportunities

Assist in evaluating campaign ROI and recommending optimizations

Provide reporting and recommendations to support future marketing planning

Shared Services

Develop detailed project briefs for creative and production teams

Manage asset requests, revisions and project prioritization

Ensure deliverables meet brand standards and retailer requirements

Coordinate approvals and communication between stakeholders and Shared Services teams

Maintain workflow visibility and ensure deadlines are met across multiple brands and initiatives

Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

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