Social Media Coordinator

Overview We are searching for a Social Media Coordinator to join our Social Media team. This position will be responsible for working with the Director of Social Media, PR and brand marketing teams to develop and implement social media strategies and influencer marketing programs for Kobrand Corporation’s portfolio of fine wines and spirits. All candidates must be highly motivated, dynamic, talented and experienced professionals with proven project management skills. They also should have a very strong work-ethic, extensive social media knowledge, and excellent writing skills. Experience in a digital agency or in-house Social Media Department and interest in the wine industry are essentials.
Responsibilities The duties and responsibilities of the position include the following (other duties may be assigned as needed):
Social Media & Content
Support social media strategies across multiple brands, including creating, writing, scheduling, and publishing engaging, on-brand content
Maintain content calendars, coordinate creative assets, and monitor social channels while engaging with consumers, influencers, and media
Influencer Marketing & Events
Research and coordinate influencer partnerships, including mailers, product shipments, giveaways, and event invitations
Assist with event content capture and real-time social coverage as needed
Trends, Analytics & Operations
Monitor social media trends, competitors, audience preferences, and platform updates to identify opportunities to improve performance
Assist with social media reporting, budgets, invoices, vendor documentation, and digital content management, including usage rights and approvals
Ensure content follows brand standards and alcohol beverage compliance guidelines
Qualifications Bachelor’s Degree in Marketing, Communications, Digital Marketing, Social Media, Public Relations, or related field
Minimum of 1-year professional experience in social media
Highly organized, detail-oriented and able to manage multiple projects
Outstanding verbal and writing skills to communicate effectively, and on-brand, with consumers
In-depth knowledge of social media platforms and their use
Savvy and knowledgeable about current social media best practices and innovations
Knowledge of analytics, tracking and social media monitoring tools including Meta, SproutSocial, Later, Google Analytics, and other digital tools
Basic understanding of Adobe Creative Suite programs
Social Media Influencer connections, ability to work effectively and flexibly in a rapidly changing, fast-paced environment of a growing fine wine company
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 40 pounds at times
Kobrand Corporation offers a competitive salary, performance-based bonus, and a comprehensive benefits package. The base compensation range for this job classification is between $55,000 and $60,000. The determination of what a specific employee in this job classification is dependent on a number of factors, including, but not limited to, prior employment history, job-related skills and qualifications.

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