On-Camera Content Creator & Digital Sales Host

Urban Expressions is looking for a dynamic, entrepreneurial On-Camera Content Creator & Digital Sales Host to join our team full-time.
This is not a traditional videographer role.
We are looking for someone who can do it all — develop the idea, be the personality on camera, present the product, shoot the content, edit the video, publish it, host live streams, and help us build new digital ways to sell both B2B and B2C.
We are a multi-brand handbag and accessories company selling to major retailers, independent boutiques, marketplaces, and directly to consumers.
As traditional physical trade shows become less effective for our business, we want to build new ways to reach wholesale buyers through live streaming, digital trade shows, virtual product presentations, social media, video content, and AI-assisted content creation.
We want this person to become one of the recognizable faces of our brands.
The Role You will be responsible for creating video content from beginning to end across all of our brands.
That means you will: Come up with the concept
Write or develop the script
Set up the camera, lighting, and audio
Be the person presenting on camera
Demonstrate and explain the products
Shoot the content
Edit the content
Add captions, graphics, music, and product information
Publish and repurpose the content
Host livestreams and digital selling events
Use AI tools to increase the speed, volume, and creativity of our content
We are looking for someone who is equally comfortable in front of the camera and behind it.
A major part of this position is being the on-camera personality for our brands.
You will: Present handbags, travel bags, cosmetic bags, accessories, and new collections on camera
Explain product features, functionality, materials, colors, sizing, and key selling points
Create energetic and engaging product demonstrations
Host new-arrival and product-launch videos
Create styling, lifestyle, educational, trend, and behind-the-scenes content
Speak naturally and confidently to both consumers and professional retail buyers
Develop your own presentation style and help create a recognizable personality for our brands
Appear regularly in Instagram Reels, TikTok, YouTube Shorts, YouTube, product videos, and other digital content
We want someone who is comfortable speaking directly to the camera and can make a product presentation feel natural, informative, and entertaining.
Live Streaming & Digital Trade Shows A major focus of this role will be helping us build an alternative to traditional physical trade shows.
You will the host and presenter for live digital selling events.
You will: Host live-streamed wholesale selling events
Present seasonal collections and new arrivals live
Host virtual and digital trade shows for wholesale buyers
Walk buyers through products, colors, materials, features, pricing, and availability
Answer buyer questions in real time
Work with our sales and merchandising teams during live presentations
Develop recurring buyer-focused livestreams and digital events
Host “What’s New,” new-arrival, best-seller, and collection-preview broadcasts
Create live programming for independent boutiques and larger retail buyers
Record livestreams and turn them into additional short-form and long-form content
Help us experiment with new live-commerce and virtual-selling platforms
Our goal is not simply to put a camera in front of a traditional sales presentation.
We want to develop a better digital way for buyers to discover, understand, and purchase our products.
B2B Content You will create content specifically designed for wholesale buyers, including:
New collection walkthroughs
Buyer presentations
New-arrival videos
Seasonal previews
Best-seller presentations
Product feature videos
Color and material comparisons
Line reviews
“What’s New” videos
Content supporting Faire and other wholesale sales channels
You should be able to understand what a professional buyer needs to know in order to make a purchasing decision and communicate that clearly on camera.
B2C & Social Media Content You will also create consumer-facing content for:
Instagram
TikTok
YouTube
YouTube Shorts
Shopify
Brand websites
Digital advertising
Marketplaces
Other emerging social and commerce platforms
Content may include:
New arrivals
“What fits inside” videos
Product comparisons
Trends
Lifestyle content
Educational content
UGC-style content
Founder and employee interviews
Warehouse and showroom content
AI-Assisted Content Creation We are actively embracing AI and want this person to do the same.
You do not need to be an AI engineer, but you must either have experience with AI creative tools or be highly motivated to learn and use them.
You will: Use AI to develop content ideas, scripts, hooks, captions, concepts, and storyboards
Explore AI-assisted video editing and post-production
Use generative image and video tools when appropriate
Use AI to create multiple versions of content for different brands and audiences
Turn one product shoot into many different pieces of usable content
Use AI to help repurpose long-form content into short-form videos
Explore AI voice, animation, motion graphics, backgrounds, and other creative tools
Test new AI platforms and workflows as they emerge
Help us build a high-output content operation without requiring a large production team
We want someone who sees AI as a creative multiplier and is excited about learning how to use it.
You Own the Entire Process This is not a role where one person writes the script, another person presents, another person shoots, and someone else edits.
We want one highly capable creator who can own the process from beginning to end.
You will be expected to: Develop the idea
Prepare the presentation
Be on camera
Shoot
Direct
Edit
Publish
Improve the next piece of content
You will work with our sales, marketing, merchandising, and product teams, but you should be comfortable taking an idea and turning it into finished content independently.
What We’re Looking For Comfortable speaking naturally and confidently on video
Experience creating social-first video content
Experience hosting, presenting, livestreaming, or creating on-camera content strongly preferred
Strong video shooting and editing skills
Strong understanding of TikTok, Instagram Reels, YouTube, and short-form video
Experience with Adobe Premiere Pro, Final Cut Pro, CapCut, DaVinci Resolve, or similar tools
Comfortable with cameras, smartphones, lighting, microphones, and production equipment
Ability to make products interesting and engaging on camera
Strong storytelling and presentation skills
Strong sense of pacing, hooks, and what keeps people watching
Comfortable improvising and speaking without always relying on a fully scripted presentation
Interest in fashion, handbags, accessories, e-commerce, retail, and wholesale
Experience with AI creative tools is a major plus
Willingness to aggressively learn and embrace new AI tools is required
Comfortable experimenting, testing ideas, and learning from performance data
Ability to work quickly and produce a high volume of quality content
The Person We’re Looking For You may currently describe yourself as a:
Content Creator
Social Media Creator
TikTok Creator
Livestream Host
Live Commerce Host
Video Producer
Content Producer
Social Video Producer
Brand Presenter
The title matters less to us than your ability to create, present, produce, and sell through video.
We’re especially interested in someone who asks: How can I make this product interesting on camera?
How can video help sell more product?
How can I make a wholesale buyer want to keep watching?
How can we reach buyers who are no longer attending trade shows?
How can we turn one video shoot into 20 pieces of content?
How can AI help us create more content faster?
How can we build a digital audience that buyers and consumers want to come back to?
About Our Brands Urban Expressions — fashion-forward handbags and accessories
Sol and Selene — active, travel, nylon, and lifestyle bags
Moda Luxe — elevated genuine leather handbags and accessories
Urban Essentials — cosmetic, travel, organization, and everyday essential products
Our products are sold through major retailers, marketplaces, independent boutiques, and direct-to-consumer channels.
Full-Time
W-2 / Payroll Position
On-Site
Monday–Friday
Compensation: $65,000 to $100,000 per year, depending on experience.
This is not a remote position
Portfolio and examples of previous video work are required
Because this is an on-camera role, applicants should be prepared to submit examples of themselves speaking, presenting, hosting, or creating content on camera.
We care much more about what you can create than having a traditional production background.
We are looking for someone who wants to help us build the next generation of how our brands create content, reach buyers, present products, and sell.

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