Director of Communications

The Director of Communications is tasked with overseeing and guiding the communication strategies and tactics for two franchise brands, FirstLight Home Care and Surv. This role involves developing and executing plans that effectively convey the organization’s messages, brand mission and values to various stakeholders, industry media, and mainstream media. The Director of Communications, will be responsible for managing internal and external communications, ensuring consistency and effectiveness across all channels. The Communications Director will play a primary role in media relations and crisis management, ensuring that both brands grow and maintain a positive public image. This is a hands. The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee may occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. For positions requiring travel, employees must have the ability to operate a motor vehicle or navigate public transportation, remain mobile in various environments (e.g., client sites, conference venues), and carry professional materials or equipment while in transit. Travel may be required up to 10%.

ESSENTIAL DUTIES

Develop and execute a comprehensive communications strategy that supports organizational goals and enhances brand visibility

Manage relationships with PR agencies, communications consultants, and external partners.

Strategically leverage influencers, spokespeople, and brand ambassadors to convey brand messaging and expand brand awareness

Manage the editorial calendar for internal communications including leadership updates and change management messaging

Produce weekly franchisee communications and schedule intranet communications

Write executive communications and review brand level communications

Manage crisis communication plans, ensure timely responses to emerging issues and engage franchisees as necessary

Evaluate and report on the effectiveness of communication initiatives, using data to drive continuous improvement

Monitor and analyze media coverage, industry trends, and competitive activity to provide monthly and quarterly updates for each brand

Provide communication support for events, product/service introductions and annual conferences including writing and producing general sessions, developing conference themes, and communication strategies and tactics to increase attendance

Oversee the department budget, managing agency fees, etc.

Oversee the production of content for social media, websites, and other digital platforms

QUALIFICATIONS

Bachelor's degree in Marketing, Journalism, Public Relations, Communications, or a related field

Solid experience in developing and executing internal communication programs

Proven experience in media relations and managing communication campaigns

Proficiency in communication tools and software

Skilled in creating and delivering presentations

Capability to work collaboratively with various departments

7-10+ years of experience in communications, public relations, or a related field, with a proven track record of success in leadership roles

Strong understanding of communications best practices and experience in developing strategic messaging

Exceptional verbal and written communication skills, with the ability to tailor messages for different audiences

Demonstrated experience in crisis management and media relations

TECHNICAL SKILLS & RELEVANT TECHNOLOGIES

Strong familiarity with social media platforms, content management systems, and email marketing tools

Experience with media monitoring and analytics tools

Knowledge of SEO best practices to enhance content visibility

SOFT SKILLS & CULTURAL FIT

Proactive and strategic thinker with a passion for storytelling

Ability to thrive in a collaborative environment while managing multiple projects

Strong interpersonal skills, with a knack for building relationships across diverse teams and stakeholders

PREFERRED QUALIFICATIONS

Experience in franchising

Advanced degree in communications, marketing, public relations, or a related field

Proficiency in digital communication tools and analytics platforms to measure engagement and impact

PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms. The employee may occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. For positions requiring travel, employees must have the ability to operate a motor vehicle or navigate public transportation, remain mobile in various environments (e.g., client sites, conference venues), and carry professional materials or equipment while in transit. Travel may be required up to 10%.

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