Marketing Manager

This individual will serve as a player-coach within a lean marketing team, balancing strategy development with day-to-day execution. The Senior Marketing Manager will lead marketing planning and messaging while remaining actively involved in content creation, digital marketing programs, brand management, and demand generation initiatives. This role will work closely with internal stakeholders, agency partners, and executive leadership to develop and execute integrated marketing programs that strengthen brand awareness and support organizational objectives.

Responsibilities

Develop and execute integrated marketing strategies aligned with business goals and growth initiatives

Lead annual and quarterly marketing planning efforts while managing ongoing campaign execution

Create compelling messaging and positioning that supports brand awareness and market differentiation

Serve as a steward of brand standards and maintain brand consistency across all channels and materials

Partner with executive leadership to support thought leadership, executive visibility, and LinkedIn content strategies

Manage external agency partners and vendors, leveraging outside resources to expand marketing capabilities

Develop and execute content marketing initiatives including blog posts, case studies, press releases, email campaigns, and website content

Support webinar strategy, planning, promotion, and execution

Partner with internal teams to develop sales enablement materials and marketing collateral

Oversee website updates, content refresh initiatives, and user experience improvements

Maintain and organize brand assets, templates, and marketing resources within the company brand library

Utilize marketing automation and CRM platforms, including HubSpot, to support campaign execution and reporting

Measure marketing performance and provide recommendations based on campaign and business results

Leverage AI tools and emerging technologies to improve efficiency, content development, and campaign effectiveness

Collaborate cross-functionally to support partner marketing, customer engagement, and business development initiatives

Qualifications

6+ years of experience in B2B marketing, integrated marketing, content marketing, or related marketing disciplines

Experience developing and executing marketing strategies while remaining actively involved in execution

Strong background in content development, brand management, and marketing communications

Experience managing marketing agencies, consultants, and external vendors

Familiarity with marketing automation and CRM platforms, preferably HubSpot

Experience supporting websites, digital marketing programs, email marketing, and thought leadership initiatives

Strong writing, editing, and communication skills

Ability to work effectively in a fast-paced, collaborative environment with shifting priorities

Experience measuring campaign performance and leveraging data to optimize marketing effectiveness

Healthcare, healthcare services, or healthcare technology marketing experience strongly preferred

Experience utilizing AI tools to enhance marketing productivity and performance preferred

Bachelor's degree in Marketing, Communications, Business, or a related field preferred

Medical, dental, and vision insurance

401(k)

Paid time off

Additional benefits available through the employer

Compliance Statement
Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, please visit the LHH website.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws.

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