Video Editor & Social Media Content Designer

Video Editor & Social Media Content Designer Our client is the Co-Founder of Nalo Seed , a marketing, AI, and technology consulting agency based in Texas. The agency helps businesses build stronger brands and achieve measurable growth through strategic branding, SEO, content strategy, AI implementation, and generative engine optimization.

The agency works with clients across a variety of industries, primarily in Texas, with plans to expand its reach nationally and eventually globally.

The team currently manages social media and content for multiple clients and is looking to expand its capacity by bringing on a talented Video Editor / Social Media Content Designer .

The ideal candidate will help transform raw client-provided footage, photos, and content into polished, engaging social media assets—primarily for Instagram Reels and other short-form platforms.

Position Overview The Short-Form Video Editor & Social Media Content Designer will primarily support the client with the editing and design side of social media production.

The client and her team will provide the necessary raw materials, creative direction, client context, branding assets, and other resources. The VA will be responsible for turning those materials into polished, on-brand content.

This is a production-focused role rather than a social media strategy or posting role .

The client already has a Social Media Coordinator who handles posting and social media execution, so the VA will not be primarily responsible for scheduling or publishing content .

The VA will work directly with Kelly, who will provide direction, review finished work, and approve content before it is published.

Primary Responsibilities 1. Short-Form Video Editing — PRIMARY RESPONSIBILITY The majority of the role will focus on creating short-form social media videos, particularly Instagram Reels .

Responsibilities include:

Editing raw client-provided video footage into engaging short-form content
Creating approximately up to 4 finished videos per week , depending on workload and complexity
Cutting unnecessary footage, pauses, "ums," "ahs," and repetitive sections
Identifying the strongest portions of longer recordings
Creating concise and engaging clips from longer-form footage
Adding captions/subtitles
Adding appropriate background music
Syncing music and visuals appropriately
Adding transitions and other appropriate visual elements
Creating attention-grabbing openings/hooks when appropriate
Incorporating client branding
Adding logos, outros, CTAs, and other branded assets provided by the client
Formatting videos appropriately for social media
Creating recap/highlight videos from events
Turning client-provided photos and videos into polished social media content
Repurposing existing footage into multiple pieces of content
Maintaining consistency across a client's social media content
Examples of projects may include: Instagram Reels
Customer/event highlight videos
Talking-head videos
Promotional videos
Business introduction videos
Short educational clips
Branded social media videos
2. Client-Specific Video Style A major requirement is the ability to adapt editing style to different clients and industries .

Nalo Seed works with clients across different industries, so there will not be one universal editing style.

For example:

A real estate client may have a polished, professional style
A Latino/Hispanic client may use more upbeat or culturally appropriate music
A healthcare/chiropractic client may require a clean and professional aesthetic
An event client may require something more energetic and dynamic
Kelly will provide guidance regarding each client's:

Brand personality
Preferred music
Visual style
Branding
Tone
Existing social media presence
The VA should be able to follow creative direction while also exercising good visual judgment .

3. Social Media Content Design The VA may also assist with the design side of social media content, including:

Social media graphics
Event graphics
Promotional graphics
Event recap graphics
Social media posts
Basic branded layouts
Visual assets for campaigns
Simple promotional materials
The client currently uses Canva extensively , including for video editing and social media graphics.

Strong Canva skills are therefore highly preferred.

4. Event & Promotional Design Occasionally, the VA may assist with event-related creative projects, such as:

Event flyers
Promotional graphics
Event social media assets
Promotional materials
Event recap content
These projects will be less frequent than social media video editing but may arise depending on client needs.

5. Long-Form Video Editing — SECONDARY / OCCASIONAL The primary focus is short-form content, but the VA may occasionally assist with longer video projects.

One current example is an About Us video where the client has approximately two hours of recorded footage that needs to be reviewed and condensed into a polished approximately two-minute video.

Responsibilities may include:

Reviewing long-form footage
Identifying the strongest sections
Removing unnecessary dialogue
Removing filler words and pauses
Selecting the best narrative
Condensing extensive footage into short videos
Creating polished business/brand videos
Adding music, captions, branding, and transitions
Long-form projects are not expected to be the regular workload , but experience with them is a strong advantage.

6. Logo & Graphic Design — SECONDARY OPPORTUNITY The client also has an occasional need for a strong graphic/logo designer.

Logo projects may occur approximately:

Once per month, or
Once every one to two months
Depending on the client's project pipeline.

Potential responsibilities include:

Multiple logo variations
Brand marks
Event branding
Flyers
Other branded collateral
IMPORTANT: The client specifically emphasized that logo design is one of her biggest pain points .

She is therefore interested in seeing candidates with strong, dedicated logo design portfolios , not simply general graphic design experience.

Candidates should be able to demonstrate:

Typography
Color theory
Visual identity
Ability to interpret a client's personality and vision
Professional-quality logo portfolios
Tools & Technology Required / Strongly Preferred The client currently uses Canva extensively for:

Social media reels
Graphics
Promotional materials
Candidates should be comfortable working independently in Canva.

Strongly Preferred CapCut
Adobe Illustrator
Experience with other professional video-editing and graphic-design platforms is welcome.

AI Skills Because Nalo Seed specializes in AI implementation and AI-driven marketing, candidates who are comfortable using AI tools are highly desirable.

Experience with tools such as:

ChatGPT
Gemini
AI-assisted content creation
would be an advantage.

The candidate should be comfortable learning new AI-powered tools and incorporating technology into their workflow when appropriate.

The VA will primarily communicate with Kelly , rather than directly with Nalo Seed's clients.

Kelly will:

Provide raw footage and assets
Explain the client's personality/style
Review completed work
The VA should therefore be comfortable receiving feedback and making revisions efficiently.

Important: The VA will not be responsible for final client approval or posting .

Nalo Seed already has a Social Media Coordinator who handles posting.

Communication Tools The client uses Slack and is comfortable communicating through Slack.

If multiple VAs are eventually hired—for example, a video editor and a logo designer—Nalo Seed is open to creating a shared Slack channel so team members supporting the same client can coordinate.

Initial commitment: 10 hours per week The client expects the workload to potentially increase as the agency acquires more clients.

The goal of hiring is not simply to delegate existing work—it is to increase the agency's capacity to accept additional clients and sell additional services .

Time Zone: The client is based in Texas, USA .

She does not require the VA to work the entire US business day.

However, she would prefer approximately 1–2 hours of daily overlap for communication, feedback, and project coordination.

The remainder of the VA's hours can be flexible.

Ideal Candidate Profile The ideal candidate is:

Highly skilled in short-form video editing
Experienced creating Instagram Reels
Highly proficient in Canva
Creative and visually oriented
Able to understand different brand personalities
Able to select appropriate music
Experienced with captions/subtitles
Detail-oriented
Fast and efficient
Able to work independently
Comfortable receiving creative direction
Able to make revisions without excessive back-and-forth
Organized with multiple client projects
Comfortable working across different industries
Able to meet deadlines
Proactive and resourceful
Comfortable using AI tools
Able to communicate clearly in English
Must-Have Skills Top priorities: Instagram Reels
Music selection and synchronization
Ability to follow different client brand styles
Ability to work independently
Strong attention to detail
Ability to turn raw footage into polished content
Nice-to-Have Skills Branding
Illustrator
Photoshop
CapCut
After Effects AI tools
Event graphic design
Motion graphics
Portfolio is extremely important for this role. Candidates should provide examples of:
Required: Instagram Reels
Short-form videos
Talking-head videos
Preferred: Branded videos
Multiple client styles
Social media graphics
Kelly specifically wants to evaluate the quality and creativity of the actual work , so candidates with strong portfolios should be prioritized.

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