Mediabistro logo
job logo

Braze-Driven CRM & Performance Marketing Specialist

Marketing in Ireland community · Indiana, PA, USA ·

Job type:
Full Time

The National Lottery is hiring a CRM & Performance Marketing Specialist to drive player engagement and retention. You will be the main Braze user and coordinate content across web and app, closely collaborating with BI and Digital teams from day one.
You will design complex multi-channel campaigns, develop testing strategies, and optimise journeys while ensuring content compliance and data accuracy. This role sits within the Commercial team and offers a hybrid work model.

#J-18808-Ljbffr