About Electrified Thermal Solutions
Responsibilities
- Reports to: Vice President, Business Development
- Location: Boston-area hybrid preferred (Charlestown HQ)
- Travel: up to 15%, primarily Europe
- Own the plan. Execute and evolve our marketing plan: message house, channel cadence, 18-month calendar keyed to EU industrial-decarbonization funding deadlines and the category's flagship conference stages.
- Run product marketing. Vertical content for target industry segments – chemicals, cement and minerals, steel, mining; lead-generation tools - from launch through nurture to sales handoff; case studies, webinars, sales enablement, partner co-marketing kits.
- Run corporate marketing. Executive thought leadership program for our executive team; podcast and speaking-slot booking; a steady awards program; analyst and press relationships across climate-tech, national/global business and EU trade media.
- Manage agencies. Hold our public relations agency and specialist vendors to clear monthly deliverables; run an AI-assisted content pipeline (drafting, monitoring, localization, repurposing); and enforce a 48-hour co-publication standard so partner news is amplified while it is still news.
- Own measurement. Publish the monthly executive dashboard: placements, category share of voice, LinkedIn growth/engagement, lead generation tool MQLs, podcasts, awards, EU coverage.
- Support capital formation. Partner with the VP of Finance so investor-facing narrative stays current for investor and project-finance conversations.
- 8+ years of B2B marketing experience in industrial, energy, or climate technology
- A track record of placing stories in tier-1 news outlets and trade press
- Experience running executive thought-leadership programs
- Experience managing agencies against contracted deliverables, including re-scoping or ending a relationship that was not performing
- Demand-gen fluency (HubSpot or equivalent, funnel math)
- Fast, high-quality writing and editing
- Experience defining marketing metrics and reporting against them, holding themselves accountable to results they publish
- Comfort working with deeply technical content
- Hands-on AI content workflow experience
- Experience marketing into Europe, including European industrial or energy buyers and EU trade media
- Candidates must be currently authorized to work in the United States on a permanent basis; ETS is unable to sponsor employment visas for this role.
- Category-creation experience at a hardware/climate scale-up between Series A and C
- Event program ownership at major industry conferences
- Video production management
Benefits
- Competitive compensation package, including equity options
- Medical, dental, and vision insurance
- 401(k) with 4% matching
- 12 weeks of fully paid parental leave, with an additional two weeks for birthing parents
- 20 flexible vacation days annually
- A minimum of 10 days of paid company holidays
- Access to commuter benefits
- Access to a Health Savings Plan with company contributions