Marketing Expert

This role is for one of our clients

Compensation: $80-$150 per hour

1. Role Overview
We are seeking experienced marketing and advertising professionals to contribute to a research initiative focused on evaluating how effectively advanced AI systems perform real-world marketing work.

In this role, you will use your professional marketing expertise to define what high-quality work looks like. Rather than simply producing marketing deliverables, you will create task-specific evaluation criteria, assess AI-generated and human work samples, and provide rigorous, well-reasoned written justifications for your assessments.

Your industry experience will help establish practical standards for evaluating marketing strategy, creative quality, brand thinking, messaging, and campaign development.

Requirements

2. Key Responsibilities

Develop precise, task-specific grading criteria for real-world marketing deliverables, including:

Creative briefs

Campaign concepts and presentations

Brand positioning and messaging frameworks

Advertising copy and scripts

Integrated marketing campaign plans

Client-ready presentations

Evaluate AI-generated and human-produced marketing work against defined criteria and provide detailed written justifications for each assessment.

Assess whether creative and strategic work effectively addresses the original brief, target audience, brand objectives, and business goals.

Apply consistent, evidence-based judgment to ensure evaluation results are reproducible and defensible.

Identify strengths, weaknesses, inconsistencies, and gaps in marketing strategies and creative outputs.

Incorporate structured feedback from senior reviewers and continuously refine evaluation frameworks.

Translate practical marketing judgment into clear, structured criteria that can be consistently applied across different projects and deliverables.

3. Ideal Qualifications

5+ years of professional experience in marketing, advertising, brand strategy, or a closely related field.

Experience as a Creative Director, Account Lead, Brand Strategist, Marketing Leader , or similar professional.

Background at leading global creative agencies or in senior brand/marketing roles at established consumer-facing companies.

Strong understanding of the day-to-day marketing craft, including:

Developing and evaluating creative briefs

Campaign strategy and development across multiple channels

Brand positioning

Messaging strategy

Creative concept evaluation

Connecting creative work to business objectives

Ability to critically evaluate marketing work against a brief, target audience, brand strategy, and measurable business objective.

Exceptional written communication skills, with the ability to clearly explain why a marketing deliverable meets or falls short of professional standards.

Highly detail-oriented, consistent, and comfortable having professional judgment reviewed and calibrated against experienced peers.

Prior experience with AI training, model evaluation, human-data projects, or AI-assisted workflows is a strong plus.

Specialized experience in media planning, media buying, or marketing measurement is not required for this opportunity.

Contract and Payment Terms

You will be engaged as an independent contractor.

This is a fully remote opportunity with flexible scheduling.

Projects may be extended, shortened, or concluded early depending on project requirements and performance.

The engagement will not require access to confidential or proprietary information belonging to any employer, client, or institution.

Payments are made weekly based on services rendered through available payment platforms.

H-1B and STEM OPT candidates are not currently supported.

Equal Employment Opportunity
We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request.

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