Digital Marketing Coordinator

Pay:
$22.00–$24.00 per hour, depending on experience

Schedule:
Approximately 20 hours per week

Position Type:
Part-Time

Start Date:
ASAP

Work Location:
Remote (must live local)

Previous work-from-home experience required
About the Position
We are seeking a creative, organized, and results-driven Digital Marketing Coordinator to support the marketing and enrollment efforts for our group of Montessori schools.

The initial and primary focus of this position will be increasing school visibility, engagement, and enrollment leads through Yelp, Facebook, Instagram, and Google advertising. The ideal candidate has hands-on digital marketing experience and is comfortable helping create, manage, monitor, and improve online advertising campaigns.

This position will begin with a strong focus on digital advertising, lead generation, social media engagement, and promotional content. Once our advertising and lead-generation systems are established and running effectively, the position will continue maintaining and optimizing those efforts while gradually taking on additional marketing and administrative responsibilities.

Initial Primary Responsibilities

Review and optimize existing Yelp advertising and school listings

Assist with creating and managing Facebook and Instagram advertising through Meta

Assist with creating and managing Google advertising campaigns

Create campaigns focused on generating new enrollment inquiries

Monitor advertising performance, engagement, leads, and campaign results

Track lead sources and help identify which marketing efforts are generating enrollment interest

Review campaign statistics and provide regular performance updates

Make ongoing adjustments to improve advertising performance and engagement

Help maintain school social media presence and increase online engagement

Create promotional flyers, advertisements, event graphics, and other marketing materials using Canva

Keep online school listings, photos, promotions, and information current

Ongoing Marketing & Administrative Responsibilities
As the position develops, additional responsibilities may include:

Plan and coordinate off-site school events, vendors, pricing, and promotional materials

Create and update parent and staff forms

Update program documents, handouts, and school communications

Create and amend Dropbox Sign registration packets and electronic forms

Order business cards, printed materials, and promotional items

Edit, combine, compress, and format PDFs and other documents

Research information and assist with the creation of school program materials

Assist with website and online listing updates

Support other marketing and administrative projects as needed

Qualifications

Previous professional digital marketing experience

Experience with Facebook and Instagram marketing and/or Meta Business Suite

Experience with Google Ads or similar digital advertising platforms

Experience monitoring campaign performance, engagement, and lead generation

Canva experience and the ability to create professional promotional materials

Strong written communication and proofreading skills

Strong organizational skills and attention to detail

Comfortable working independently and managing multiple projects and deadlines

Proficient with Microsoft Office and Google-based tools

Able to learn new programs and technology quickly

Previous work-from-home experience required

Preferred experience: Yelp Ads, Google Business Profile, website/CMS editing, Adobe Acrobat, Dropbox Sign, lead tracking, or school/childcare marketing.

What We’re Looking For
We are looking for someone who is not only creative, but also interested in the results behind the marketing. The right person will be comfortable reviewing advertising performance, tracking where leads are coming from, identifying opportunities for improvement, and helping us determine which marketing efforts are most effective at generating enrollment interest.

This is a great opportunity for someone who enjoys a combination of digital marketing, creative projects, analytics, and administrative work and is comfortable working independently in a remote environment.

Pay: $22.00 – $24.00 per hour

Expected hours: 20.0 per week

Benefits

401(k) matching

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