Media Buyer Job at Growe Talents group in New York

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Key Responsibilities

Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico
Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events
Design and run retargeting funnels across the full path (install, registration, first deposit, etc.)
Launch and optimize ROAS / value-based campaigns (value optimization, tROAS)
Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch
Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking
Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams
Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus)
Collaborate with creative and content teams to develop l ocalized ad assets for Regulated Market — language, cultural context, and seasonality
Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement
Stay on top ofMeta and TikTok gambling ad policies and platform updates that affect the vertical
Monitor competitors and market trends across paid social to spot new opportunities
Experience you’ll need to bring

2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets
Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance
Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution
Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale
Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing
Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance
Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits
Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers
Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking
Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players
Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable
Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure
Upper-Intermediate level of English.
Personal Features

Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions
Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes
Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI
Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within the team, works well with cross-functional teams (creative, product, CRM, compliance) to hit shared goals.
Our clients offer competitive benefits to support your professional and personal growth, including:
Benefits

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (compensation for the gym/stomatology/psychological service Performance-Driven Rewards
Dynamic Work Environment

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