Aquent (United States) is hiring: Paid Advertising Strategist in San Diego

Paid Advertising Strategist

Remote - U.S.
Compensation: $70,000-$90,000 annually
Digital Marketing Agency
We’re partnering with a fast-growing, established digital marketing agency to hire a Paid Advertising Strategist. This person will own the execution, performance, and growth of paid media campaigns across a portfolio of clients.
This is a hands‑on role for someone who loves performance marketing, understands how paid media connects to broader business goals, and is comfortable both in the platforms and in front of clients.
You’ll work closely with account leadership and cross-functional teams to develop strategy, optimize performance, identify growth opportunities, and translate campaign data into clear recommendations and next steps.
What You’ll Do

Manage campaigns across platforms such as:
Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
Pinterest Ads
YouTube Ads
Microsoft/Bing Ads
Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts
Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery
Continuously optimize campaigns against client goals and performance targets
Manage client media budgets and provide recommendations around budget allocation and spend
Monitor budget pacing and campaign performance
Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations
Develop proactive recommendations rather than waiting for clients to identify opportunities
Identify performance risks early and determine when fluctuations require strategic intervention
Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy
Analyze data and turn performance results into clear, actionable insights
Prepare regular client performance updates, including results, trends, recommendations, and next steps
Partner with account leadership and other channel specialists to develop integrated media strategies
Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items
Stay current on evolving paid media platforms, tools, trends, and best practices
Use AI and emerging technologies to improve workflows, analysis, and campaign performance
What We’re Looking For

2-3 years of digital marketing experience
Ideally 1-2+ years working in an agency environment
At least 2-3 years of hands‑on paid advertising experience
Strong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or similar platforms
Hands‑on experience with:

Campaign development
Campaign optimization
Bid optimization
Keyword research
Ad copy development
Testing strategy
Budget management
Performance reporting

Strong understanding of full-funnel marketing
Proficiency with Google Analytics
Comfortable interpreting data and using it to develop a clear performance narrative
Strong written and verbal communication skills
Excellent organization and project management abilities
Comfortable presenting recommendations and results directly to clients
Ability to work independently in a remote agency environment
Proactive, curious, and able to adapt quickly when performance or market conditions change
What Success Looks Like

You’ll be successful in this role if you can combine strong platform execution with strategic thinking. The agency is looking for someone who can independently manage their accounts while collaborating effectively across teams and consistently communicating what is happening, why it matters, and what should happen next.
Key areas of focus include channel performance, account performance, cross-channel collaboration, client retention, and strong internal communication.
Why This Opportunity

This is a strong opportunity for a paid media marketer who wants more than just campaign execution. You’ll have ownership over your accounts, direct exposure to clients, the opportunity to influence strategy, and the ability to work across multiple industries and advertising platforms — all while working remotely for a growing agency.

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