Senior Manager of Shopper Marketing, CVS

Role Senior Manager of Shopper Marketing at Bayer Consumer Health, US, leading omni-channel campaigns to drive household growth and align with Joint Business Plan (JBP) goals.
Responsibilities develop and execute data-driven, cross-functional shopper strategies
oversee creative and tactical campaign development
analyze shopper data for insights
measure and optimize campaign performance
influence investment decisions
collaborate with teams across Brand, Commercial Strategy, Ecommerce, Insights, Media, and Sales
ensure campaign alignment with retailer needs, particularly CVS
Requirements Bachelor's degree
5+ years in CPG marketing, with substantial shopper marketing experience, ideally with CVS and agency background
strong analytical, strategic, leadership, and communication skills
proficient in leveraging data for decision-making
Preferred MBA
10+ years overall marketing experience
High-Value shopper marketing, omni-channel campaigns, CVS retail focus, data analytics, cross-functional leadership, 5+ years' experience in CPG
Work Setup residence-based in US
travel once per month to New Jersey or Rhode Island

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