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Senior Performance Marketing Lead — Multi-Channel & Offline

Total Life, Inc. · New York, NY, USA · Remote ·

Job type:
Full Time

Total Life, Inc. is seeking a Performance Marketing Lead to own full-funnel paid acquisition across Google, Meta, YouTube, Bing, and offline channels for a 65+ audience.
This remote North America role requires building demand via direct mail, radio, print, and community events, with attribution to defend spend and optimize CAC and ROAS. You will shape budgets, test creatives, implement measurement, and work directly with the CEO to scale a national behavioral health platform.

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