Paid Media Manager

Overview:
As a global leader in digital marketing, we empower brands to connect with diverse audiences worldwide. Our multicultural team collaborates across various industries to deliver measurable online performance.

Key Responsibilities:

Strategic Planning: Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.

Campaign Management: Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.

Client Consultation: Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.

Cross-Functional Collaboration: Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.

Performance Analysis: Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.

Market Research: Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Requirements:

Experience: Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization.

Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.

Analytical Skills: Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.

Collaboration: Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.

Desirable Skills:

Fluency in English; a second language is highly desirable.

GenAI Knowledge: Familiarity with the use of generative AI tools for ad copy creation is a plus.

Certifications: Google Ads and Facebook Blueprint certifications are highly desirable.

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Global Perspective: Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones.

Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Innovation: A proactive approach to identifying new opportunities and innovative solutions in paid media.

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