Senior Growth Marketing Manager

Responsibilities

We’re looking for a Sr Growth Marketing Manager to own and scale the programs that turn target accounts into qualified pipeline
This role owns demand generation end-to-end — paid media (Google Ads, LinkedIn Ads), nurture campaigns, and content syndication — and shares ownership of our webinar program while working closely on overall messaging strategy and brand direction
This is a high-ownership, execution-focused role for someone equally comfortable optimizing a paid search account and building a nurture sequence
You’ll set demand gen campaign strategy and drive it forward independently, while collaborating with the Director on how that strategy ladders up to FourKites’ broader narrative
Design and execute the integrated marketing plan spanning paid, content, and lifecycle programs, with a roadmap and budget to hit awareness, conversion, and pipeline targets
Own strategy and execution for all demand generation campaigns that nurture and convert leads into opportunities
Build and manage always-on and campaign-specific nurture programs, including email sends, in coordination with sales development
Own end-to-end execution for roughly half of our webinar program (platform administration, promotion, registration, and follow-up), with the Director owning the other half
Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement
Use AI tools to accelerate campaign work — drafting and iterating on copy, summarizing performance data, and speeding up day-to-day execution across programs
Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages
Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting
Maintain and refresh our ICP and target persona/title lists each half or after major launches
Own content syndication programs end-to-end — vendor selection and contracting, asset delivery, and lead handoff with marketing ops and SDRs
Own third-party promotions and paid placements, from vendor outreach through performance tracking
Build and maintain campaign planning templates and calendars that keep stakeholders aligned on timing, assets, and channels
Partner with our agency contractors to manage social media, drafting roughly two posts per week and connecting stakeholders from other departments
Partner with the Director, Corporate Marketing on nurture and webinar strategy — you own execution, and align with her on direction and messaging
Partner with marketing operations on reporting infrastructure — pipeline sourced/influenced, cost per opportunity, channel-level ROI
Continuously test, measure, and iterate on targeting, messaging, and spend allocation
In your first 90 days: you’ll have taken ownership of paid media and webinar programs, be fluent in current campaign performance and ICP targeting, and have a working rhythm with the Director on nurture and webinar strategy
By month six: you’ll be running demand gen campaigns independently end-to-end, have a content syndication program live and generating qualified leads, have improved reporting visibility into pipeline sourced by channel, and have tightened campaign planning processes for the broader marketing team
Requirements and Qualifications

Strong writing skills — clear, human copy for campaigns, even if long-form content isn’t your primary focus
5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS.
Supply chain, logistics, or transportation technology and AI agents experience is a strong plus
Strong project management instincts — comfortable building the templates, processes, and calendars that keep a marketing team organized
Direct, hands‑on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization
A collaborative style; you’ll work closely with the Director, sales, content, and marketing operations
Comfort working with data and marketing ops to track performance — fluent enough in the numbers to know what to test next

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