Senior CRM & Lifecycle Growth Lead - Multi-Channel, Global

Coinbase is seeking a CRM & Lifecycle Manager II to lead lifecycle campaigns at global scale within Growth Marketing. You will own onboarding, engagement, and retention strategies across email, push, in-app, and SMS, driving measurable growth and cross-country alignment with product launches.You will define lifecycle programs, measure performance, and collaborate with cross-functional teams to optimize engagement and retention using AI-powered personalization and rigorous testing.J-18808-Ljbffr