K-12 Product Marketing Lead – GTM & Messaging

Cengage Group in the United States is seeking a Product Marketing Manager for School CTE to translate market insights into messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to prepare for market launches.
You will lead analyses of market dynamics, map buyer personas, shape pricing and packaging inputs, and maintain consistent product messaging across web and collateral, while supporting GTM readiness and field enablement.

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