Senior Web & Digital Analyst

We are looking for a Senior Web & Digital Analyst to join our Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.
Responsibilities Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
Test marketing pixel integrations with media agencies
Document tracking setups and maintain clear implementation guidelines
Requirements 3+ years of experience in Web Analytics
Hands‑on experience with Tealium IQ and/or Google Tag Manager
Strong working knowledge of Google Analytics 4 (GA4)
Proficiency in JavaScript for tag customization and debugging
Solid understanding of HTML and CSS to interpret page structure and debug
Understanding of dataLayer design and event-driven data tracking
English proficiency at B2 level or higher
Nice to have Understanding of digital marketing technologies and consent management

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