Director of Marketing

Client Summary:

Rapidly growing healthcare technology company

Uses advanced tools to improve care delivery

Broad patient reach and adoption

Works with multiple types of healthcare organizations

Helps increase efficiency and reduce expenses

Distinct business model with limited competition

Significant market opportunity ahead

Position Responsibilities:

Build and execute full-funnel marketing strategy across demand generation, ABM, and digital channels

Own pipeline growth, lead generation, and marketing performance metrics (MQL → SAL)

Manage and transition outsourced marketing efforts into an in-house function

Partner with sales leadership to align marketing strategy with revenue goals

Oversee brand, content, and campaign execution across all channels

Experience & Skills:
Required Experience and Qualifications:

Expertise in demand generation and B2B healthcare marketing

6+ years’ Experience in healthcare technology, SaaS, or digital health marketing

Exposure to account-based marketing (ABM) and growth marketing strategies

Working Knowledge of CRM and marketing automation tools (e.g., HubSpot, outbound platforms)

BS in Marketing, Business, or equivalent experience

Compensation and Benefits:

Compensation $150k-$170k

Health Insurance

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