Director of Marketing

Director of Marketing
Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Liz Recchia

Compensation: $140,000 - $180,000 / year

Description
The Director of Marketing will be responsible for providing leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales.

Key Responsibilities

Lead conception, development, and implementation of marketing plans

Spearhead the strategic and tactical execution of campaigns

Maintain a successful brand image among target audience

Review latest marketing trends, strategies, and competitive landscape

Analyze sales numbers to optimize future activity

Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction

Manage various members of marketing department, including copywriters, graphic designers, and analysts

Coordinate with other departments to ensure internal efficiencies

Act as primary liaison with marketing vendors

Skills, Knowledge & Expertise

Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business

Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales

Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels

Ability to prioritize and manage multiple tasks

Strong organizational and time management skills

Self-starter with detail-oriented work habits

Ability to react to change productively and handle essential tasks as assigned

Demonstrated resourcefulness and ability to take initiative in development and completion of projects

Able and willing to continue professional development

Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint

Job Benefits
See Birch careers page

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