Director of Brand Marketing

Alleyoop is redefining what 'getting ready' means. We make multifunctional makeup — products that pull double and triple duty — so a routine that used to take 30-60 minutes can shrink to under 10. We built the brand for women who refuse to choose between looking put-together and getting their morning back.

The Opportunity
We're in a stage of major retail expansion — Ulta, Olive Young, and another major retailer soon to be announced — and we're looking for a Director of Brand Marketing to make sure the brand shows up as powerfully in stores as it does online.

You'll own how Alleyoop shows up everywhere — product launches, PR, influencer, partnerships, campaigns, storytelling. You'll report directly to our founders and work daily with Creative, Product, Ecommerce, Growth, Retail, Social, and Community.

This isn't a "run the calendar" brand role. You'll help decide what Alleyoop becomes over the next decade, with real ownership over the strategy and the room to build something new.

What You'll Own
Brand & Campaigns

Long-term brand strategy and integrated campaigns across digital, ecommerce, retail, and experiential

Every product launch, from positioning through post-launch analysis

Brand storytelling that builds real customer loyalty

PR & Partnerships

Media strategy, editorial relationships, and earned media

Influencer, creator, celebrity, and brand ambassador relationships

Collaborations that drive cultural relevance and new customer acquisition

Cross-Functional Leadership

Partner with Creative on world-class visual storytelling and content

Align brand building with Ecommerce and Growth's performance marketing

Manage PR, influencer, and creative agency partners

Report on brand performance: awareness, engagement, acquisition, retention

You Are

A brand builder who thinks in campaigns, not just content calendars

Obsessed with beauty, culture, and what makes people actually care about a brand

Comfortable owning a P&L-adjacent function with real founder visibility

Someone who's launched products that turned heads, not just shipped on time

As sharp on TikTok trends as you are pitching an editor at Vogue

Qualifications

8+ years in Brand Marketing, Integrated Marketing, or Consumer Marketing, ideally in beauty, wellness, or premium DTC

Track record of high-impact product launches and integrated campaigns

Experience managing PR, influencer, and creative agenciesOmnichannel chops across DTC, TikTok, Amazon, and retail (Sephora, Ulta, Target) are a big plus

Based in Los Angeles, with the ability to work in-person several days per week

Why You Should Join Us

We value culture as much as results — we want a leader who inspires the team, not just directs it.

We're a high-energy, creative team that pushes each other to be the best version of ourselves every day.

Like our products, we're ambitious, overachieving, and always juggling more than one thing at once.

Competitive compensation and the opportunity to significantly influence the future of the brand

Direct access to the founders and real ownership over brand strategy — your fingerprints will be on everything customers see

Flexible PTO policy

Generous medical benefits

Alleyoop is dedicated to promoting diversity, multiculturalism, and inclusion and is proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and any other protected status as required by applicable law. We strive to be a place where a diverse mix of talented people want to come, stay and do their best work!

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