Senior SEO Manager

About the Role
We are looking for a Senior SEO Manager to lead a holistic SEO strategy across both national (brand-level) and local search for a rapidly growing network of clinics.

This role owns performance across the full organic ecosystem driving brand visibility, non-local keyword growth, and content strategy, while also ensuring strong, consistent local rankings, traffic, and lead generation across hundreds of clinic locations.

You will be responsible for building an integrated approach where national SEO strengthens overall authority and demand, and local SEO converts that demand into high-performing clinic-level traffic and leads.

Success in this role requires the ability to operate across both levels simultaneously, with clear accountability for local performance as a core driver of business results.
Key Responsibilities
SEO Strategy Ownership (National + Local)
Own and execute a unified SEO strategy across national and local search
Define how site-wide SEO (content, technical, authority) supports local visibility and conversions
Identify growth opportunities across both national keyword rankings and location-level performance
National / Brand SEO
Lead national SEO initiatives, including:
Keyword strategy and content planning
Optimization of core site pages (service pages, hubs, blog)
Internal linking and site architecture improvements
Authority-building (link acquisition, digital PR)
Drive growth in:
Non-branded and branded organic traffic
National keyword rankings
Site-wide engagement and conversions

Local SEO & Multi-Location Performance
Own local SEO performance across 400+ clinic locations (growing to 1000+)
Ensure locations are competitive in their markets for:
Local pack / Maps rankings
Geo-modified and “near me” searches
Location page traffic and conversion performance
Continuously monitor and improve organic leads at the clinic level
Identify underperforming locations and implement targeted optimization plans
Develop scalable frameworks to maintain strong performance across all locations
Ensure clinic locations are visible not only in traditional local results, but also in AI-generated local recommendations and summaries
Local Listings & GBP Management
Oversee Google Business Profiles and listings across all locations
Manage listings via Yext or similar platforms
Ensure accuracy, consistency, and ongoing optimization of:
NAP data
Categories and services
Attributes and updates
Drive improvements in engagement signals (calls, clicks, directions) and reviews

Performance Analysis & Optimization
Monitor SEO performance across both national and local levels
Diagnose issues across pages, keywords, and locations
Develop strategies to improve:
Local visibility and rankings
National keyword performance
Organic traffic and conversion rates
Translate insights into scalable actions across teams

Cross-Functional Collaboration
Work closely with:
Content and growth marketing teams
Franchise marketing managers
Web / product teams
External SEO agencies
Ensure alignment between national initiatives and local execution

AI Search & Emerging Search Optimization
Own strategy for visibility in AI-powered search results and answer engines
Optimize content and location pages to increase likelihood of being cited and surfaced in AI-generated responses
Identify high-intent queries (e.g., “best [service] near me,” “top clinics for [condition]”) and ensure strong representation in AI search results
Partner with content and SEO teams to structure information for:
Entity recognitionTopical authorityTrust and citation signals (E-E-A-T)
Monitor presence and performance across AI search platforms and adapt strategies as these evolve
Test and iterate on approaches to improve inclusion in AI-generated answers and recommendations
Testing & Experimentation
Design and run experiments across both national and local SEO initiatives
Test and scale improvements in:
Content and on-page SEO
Location page performance
Internal linking and site structure
Review and reputation strategies
Test AI-driven approaches to improve rankings, content performance, and conversion rates
Evaluate and implement new AI tools that improve SEO efficiency and scalability

Reporting & Accountability
Own reporting across national and local SEO performance
Track and communicate metrics including:
National rankings and organic traffic
Local rankings and Maps visibility
Traffic and conversions at the location level
Organic leads by clinic
Provide clear recommendations tied to business impact
Qualifications
Required

4–7 years of SEO experience across both national and local SEO
Experience managing SEO in multi-location / franchise network
Proven ability to drive both site-wide organic growth and location-level performance
Strong knowledge of:
Technical SEO and on-page optimization
Content and keyword strategy
Google Business Profile and local ranking factors
Experience with tools such as:
Google Search Console
Google Analytics
Ahrefs / SEMrush
Yext or similar local listings platforms
Strong analytical and problem-solving skills
Familiarity with how AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity) source, rank, and present information
Experience optimizing content for entity-based search, structured data, and authoritative citation signals

Salary Range: $95,000 - $120,000 BOE, Full benefits