Marketing & Communications Manager

Description
Marketing & Communications Manager is responsible for creating compelling stories and campaigns to enhance brand awareness, drive engagement, and foster public support for Gathering Place. This position shapes and maintains the public image and brand voice, ensuring consistent and impactful communication. The ideal candidate will have a proven track record in project management and strategic planning and have excellent communication skills. This role will report into the Vice President of Marketing & Engagement.
Requirements Responsibilities: Implement comprehensive communication strategies and manage related projects to effectively reach external audiences
Develop and execute media relations strategies, building relationships with local, regional, and national media outlets to amplify storytelling
Lead and coordinate campaigns across various channels, ensuring cohesive and strategic messaging
Oversee the development and execution of creative communications projects, ensuring alignment with strategic goals and maintaining high standards of quality
Guide communication strategies to shape and enhance external perception, driving positive public relations and engagement
Manage social media platforms
Write, develop, and manage approvals for local press releases, and related media materials related to regional and national brand initiatives
Analyze and report media hits, social media, and activation performance to quantify the effectiveness of campaigns and drive scalable learnings on a regular basis
Oversee planning and execution of all CRM marketing campaigns (notifications, emails, SMS)
Oversee tracking of all the key performance metrics (CTR, open rates, conversions etc.) across channels. Measure and analyze campaign performance and continuously optimize them
Develop marketing plans and strategies for events and target markets
Partner with the regional attractions and tourism teams. Identify opportunities for local content and tourism opportunities
Support overall strategic planning across all audiences, including evaluating market opportunities, organizing data and insights, keeping track of competitive advancements
Work with Community Engagement Specialist to implement multicultural marketing strategies and review campaigns to ensure inclusivity
Identify potential media and brand partners who can help amplify larger platform and introduce Gathering Place to new audiences
Partner with team members to conceive and create evergreen content
Manage content copy, scripts, and presentations as needed
Conduct research to stay informed about industry trends, competitor activities, and potential partnership opportunities. Use insights to inform strategy and decision-making
Monitor deliverables, timelines, and budgets
Respond to all media inquiries
Coordinate the development of all print and digital advertising
Write, edit, and proofread copy
Work efficiently in a fast‑paced, deadline‑driven environment
Manage Creative Content Specialist
Basic Qualifications: Must have marketing or media experience: 2 - 4 years
Bachelor’s degree or higher in marketing, advertising, PR, journalism, or a related field
Excellent writing skills
Proficient in MS Word, Excel, and Canva
Equipped with excellent project management, analytic skills, and proven ability to meet deadlines
Must be aware of current marketing trends in design, digital, consumer products, and brand experiences
Must be a strong team player
Prioritize and manage multiple projects in a dynamic environment
Understand analytics and performance tracking
Superior knowledge of social platforms and its native products
Adapt quickly to new technologies and processes
Organized and detail‑oriented with an exceptional sense of accountability
Desire and ability to enhance the Gathering Place brand and uphold Gathering Place values
Preferred Qualifications: 2+ years of leadership experience a plus
Multi-task effectively with attention to details
A self‑starter who is organized, resourceful, and able to take initiatives
Solid time‑management skills, as work flows in timing and intensity
Quick‑thinking, strategic, and collaborative
Passion for storytelling
Physical Requirements: Must be able to lift, push, pull and/or carry up to 50 lbs.
Perform the following physical activities: kneeling, squatting, bend floor‑to waist/waist‑to‑overhead, reach overhead, simple grasp, and fine hand manipulation tasks (use of tools/keyboard/writing)
Must be able to work indoors and outdoors, in varying weather, including extreme heat
Work regularly Monday through Friday but with flexibility based on business needs to include weekends, evenings, and holidays

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