Director of Brand and Marketing – Frozen Food Products

DirectorofBrand&Marketing-Eastvale,CA(On-site)
AboutOurClient:
Ourclientisaleadinginnovatorinthefrozenfoodsindustry,specializinginbold,playfulfrozendessertproductsdesignedtocreateconsumerbuzzandstandoutinretailenvironments.WithafocusonexpandingdistributionacrosstheU.S.,theyarecommittedtobuildingastrongbrandpresenceandengagingwithMillennialandGenZconsumers.

WhatOurClientOffersYou:

SalaryRange:$180,000-$200,000

BonusPackage:20%

PaidTimeOff:Holiday,vacation,andsickleave

RelocationAssistance:Supportedandnegotiable

WhatYou'llDo:
AstheDirectorofBrand&Marketing,youwillleadthedevelopmentandexecutionofthebrandstrategyforadynamicfrozendessertbrand.Yourroleispivotalinshapinghowthebrandconnectswithconsumersacrossretail,digital,andcommunityplatforms.

Defineandimplementbrandstrategy,voice,andcreativeprinciples.

Buildconsumerinsightsthroughresearch,retaildata,andfeedbacktoinformbranddirection.

Overseecreativedevelopment,manageagencies,andapprovecampaigncontent.

Createandexecutemarketingcampaignsandactivationstoincreasebrandrecognitionandretailtrial.

Growcommunityengagementandsocialmediapresencethroughinfluencerpartnershipsandconsumerexperiences.

Leadbrandplanning,budgeting,andperformanceevaluationtooptimizeresults.

QualificationsYouHave:

Bachelor'sdegreeinMarketing,Business,orrelatedfield.

Minimumof5yearsofexperienceinconsumerbrandmarketinginthefrozendessertscategory

Experienceinastart-upbusinessdesirable(Hands-on)

Experiencewithemergingbrands

Provensuccessindevelopingandexecutingbrandstrategiesthatdrivegrowth.

StrongunderstandingofMillennialandGenZconsumerbehaviorsandengagementtactics.

Branddesignexperience

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