DirectorofBrand&Marketing-Eastvale,CA(On-site)
AboutOurClient:
Ourclientisaleadinginnovatorinthefrozenfoodsindustry,specializinginbold,playfulfrozendessertproductsdesignedtocreateconsumerbuzzandstandoutinretailenvironments.WithafocusonexpandingdistributionacrosstheU.S.,theyarecommittedtobuildingastrongbrandpresenceandengagingwithMillennialandGenZconsumers.
WhatOurClientOffersYou:
- SalaryRange:$180,000-$200,000
- BonusPackage:20%
- PaidTimeOff:Holiday,vacation,andsickleave
- RelocationAssistance:Supportedandnegotiable
WhatYou'llDo:
AstheDirectorofBrand&Marketing,youwillleadthedevelopmentandexecutionofthebrandstrategyforadynamicfrozendessertbrand.Yourroleispivotalinshapinghowthebrandconnectswithconsumersacrossretail,digital,andcommunityplatforms.
- Defineandimplementbrandstrategy,voice,andcreativeprinciples.
- Buildconsumerinsightsthroughresearch,retaildata,andfeedbacktoinformbranddirection.
- Overseecreativedevelopment,manageagencies,andapprovecampaigncontent.
- Createandexecutemarketingcampaignsandactivationstoincreasebrandrecognitionandretailtrial.
- Growcommunityengagementandsocialmediapresencethroughinfluencerpartnershipsandconsumerexperiences.
- Leadbrandplanning,budgeting,andperformanceevaluationtooptimizeresults.
QualificationsYouHave:
- Bachelor'sdegreeinMarketing,Business,orrelatedfield.
- Minimumof5yearsofexperienceinconsumerbrandmarketinginthefrozendessertscategory
- Experienceinastart-upbusinessdesirable(Hands-on)
- Experiencewithemergingbrands
- Provensuccessindevelopingandexecutingbrandstrategiesthatdrivegrowth.
- StrongunderstandingofMillennialandGenZconsumerbehaviorsandengagementtactics.
- Branddesignexperience