Independent Marketing Director

Marketing Director of Assisted and Independent Living
Fort Wayne Health Care Campus

Fort Wayne Health Care Campus is seeking a Marketing Director of Assisted and Independent Living to build community relationships, connect with prospective residents and families, and support occupancy goals. This role coordinates outreach, tours, and move-in follow-up while helping families understand available living options.

What We Offer
Competitive salary based on experience

Health insurance and voluntary benefits for eligible full-time employees

Paid holidays and paid time off

Opportunities for professional growth and development

What You’ll Do
Develop and carry out marketing plans to support assisted and independent living occupancy goals

Build relationships with community organizations, healthcare professionals, and referral sources

Participate in community events and outreach activities

Conduct tours and provide information about services, amenities, and living options

Follow up with prospective residents and families throughout the decision-making process

Coordinate with campus leadership and appropriate team members to support a smooth move-in process

Track inquiries, tours, referrals, and move-ins

Collaborate with campus teams on marketing activities and identify opportunities for growth

Represent the campus with professionalism, respect, and compassion

What You’ll Bring
Experience in marketing, sales, or community outreach

Three years of marketing experience preferred

Two years of experience in senior living or long-term care preferred

Strong communication, presentation, organizational, and follow-up skills

A commitment to responsive customer service

Ability to explain living options clearly to prospective residents and families

Ability to work collaboratively with residents, families, referral partners, and campus teams

A valid driver’s license, current auto insurance, and reliable transportation for local outreach

A commitment to treating each person with dignity and respect

Equal Employment Opportunity
Fort Wayne Health Care Campus is an equal opportunity employer. Employment decisions are based on qualifications, merit, business needs, and other lawful considerations. We are committed to a workplace free from unlawful discrimination and harassment.

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