Social Media Manager

HealthLinks Marketing is a healthcare-focused marketing agency that partners with medical practices and healthcare organizations to build their brands, grow their businesses, and connect with the communities they serve.

Position Overview
About HealthLinks Marketing
HealthLinks Marketing is a healthcare-focused marketing agency that partners with medical practices and healthcare organizations to build their brands, grow their businesses, and connect with the communities they serve.

Position Overview
The Social Media Manager will serve as the primary social media contact and strategic partner for a portfolio of healthcare clients . This is a highly client-facing role that combines relationship management, strategy, analytics, creative direction, team leadership, and innovation.

You will be responsible for understanding each client's business and marketing goals and translating them into effective social media strategies. You will lead client conversations, present recommendations, identify opportunities, and ensure that social media efforts are continually evolving based on performance.

The ideal candidate is someone who can confidently sit across the table from a client, understand what they need, tell them what they should be doing, and then lead the internal team to make it happen.

Key Responsibilities Client Relationships & Account Management

Serve as the primary social media point of contact for assigned clients

Build and maintain strong, trusted relationships with clients and practice leadership

Lead social media meetings, presentations, strategy discussions, and client communications

Develop a deep understanding of each client's brand, services, audience, competitors, and business goals

Translate client goals and priorities into actionable social media strategies

Proactively bring new ideas, recommendations, and opportunities to clients rather than waiting for direction

Manage client expectations, approvals, timelines, and deliverables

Communicate confidently and professionally with clients and serve as a trusted social media advisor

Social Media Strategy

Develop comprehensive social media strategies tailored to each client's goals, audience, and brand

Create monthly and quarterly social media plans, content themes, and campaign concepts

Develop content strategies across Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms

Determine the appropriate content mix, messaging, formats, and posting strategies for each client

Identify opportunities to grow engagement, reach, brand awareness, and audience connection

Ensure social media strategy aligns with each client's broader marketing and business objectives

Stay current on social media trends, platform updates, algorithm changes, and emerging opportunities

Analytics & Performance Optimization

Monitor and analyze social media performance across all assigned accounts

Identify which content, topics, formats, platforms, and messaging are performing best

Use analytics and audience insights to continually adjust social media strategy

Identify underperforming content and determine opportunities for improvement

Use performance data to inform future content calendars, creative direction, posting strategy, and client recommendations

Test new content ideas and approaches based on performanceTrack key performance indicators and identify trends over time

Present meaningful insights and strategic recommendations to clients

Help clients understand not just what performed well, but why it performed well and how to build on that success

Team Leadership & Management

Manage and provide direction to Social Media Assistants supporting client accounts

Delegate content development, scheduling, research, community management, and other account responsibilities

Establish clear priorities, deadlines, and expectations for assistants

Review and approve social media content before it is presented to clients

Provide feedback, coaching, and direction to team members

Maintain accountability for the quality, accuracy, and consistency of client deliverables

Help develop and improve internal social media processes and workflows

Identify opportunities to improve team efficiency and ensure resources are being used effectively

AI, Innovation & Emerging Trends

Stay current on emerging AI tools, technologies, and trends that can improve social media strategy, content creation, analytics, and client results

Identify, test, and implement AI tools and workflows that improve efficiency, creativity, and quality

Use AI thoughtfully to support content ideation, research, copy development, creative concepts, audience insights, and performance analysis

Explore new social media formats, platforms, technologies, and content opportunities

Continuously look for ways to improve how HealthLinks approaches social media through technology and innovation

Develop and share new AI-driven processes and best practices with the social media team

Evaluate new tools based on their ability to create meaningful improvements rather than adopting technology simply because it is new

What We're Looking For

3+ years of experience in social media management, marketing, account management, or a related field

Demonstrated experience developing and managing social media strategy

Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other major social platforms

Experience working directly with clients or managing client relationships

Strong analytical skills and the ability to turn social media data into actionable strategy

Excellent written and verbal communication skills

Ability to confidently lead client conversations and make strategic recommendations

Experience managing, mentoring, or delegating to other team members

Strong organizational and project management skills

Strong understanding of branding, content development, and digital marketing

Ability to manage multiple clients and priorities in a fast-paced agency environment

Strong attention to detail and commitment to quality

Curiosity and willingness to continuously learn new platforms, tools, technologies, and AI applications

Healthcare marketing experience is a plus, but not required

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