Head of Marketing

Execo helps the world’s leading companies solve complex problems in areas like legal, go-to-market, and data annotation by combining world-class talent with the power of AI. Our teams work across seven countries to bring real innovation to life, turning the promise of AI into practical, high-impact solutions for clients every day.

At Execo, you’ll join a global community built on curiosity, ownership, and growth. We are a team that moves fast, learns continuously, and celebrates our progress together.

Join us to build what’s next in the AI-powered world of work and grow your career while helping businesses everywhere work smarter.

Job Description
This is a remote position.

We're looking for a Head of Marketing to take full ownership of marketing at Execo, including strategy, brand, organic demand generation, and account based marketing. The foundations are in place: an ABM program running against existing customers, a thought leadership program publishing consistently, and a market narrative taking shape. What we need is someone to take all of it further and build what's missing.

This is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it.

Marketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it.

This is an opportunity to be a key driver of growth at a company that’s scaling fast and building something genuinely new in the market. You own strategy, budget, and execution, with a direct line to pipeline impact.

What you’ll own
Marketing strategy and planning

Own and execute the marketing plan across our full portfolio of services

Develop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages

Deliver a portfolio wide plan that leadership signs off on within your first 90 days

Account based marketing

Take over the account based program already running against existing customers, improve on it measurably within 60 to 90 days, and run at least one play you originated in your first quarter

Report engagement and pipeline at the account level, with expansion and cross sell tracked as its own number

Organic demand generation

Grow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control

Build and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you’ll do yourself

Bring cost per opportunity down without new spend (paid media is not a focus of this role)

Brand

Lead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity

Content and thought leadership

Set the editorial direction and point of view for our thought leadership program

Manage and develop our Marketing Manager, who owns content execution: LinkedIn, the blog, the editorial calendar, and our newsletter; raise the quality of everything we publish

Working across the firm

Partner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it

Building something durable

Create a function that keeps running when you’re on leave, with documented plays, systems, and reporting

Deliver against pipeline targets you and your manager set together at month three, working with the team you have

What we’re looking for

You’ve owned B2B marketing for a complex, considered-purchase service or product sold to enterprise buyers in Western markets (sales cycles measured in months, several people in the buying group) and your results have come from positioning and craft rather than media spend

You’ve designed and run account based plays yourself, and you can walk us through what you built and what it produced

You can execute independently in HubSpot Marketing Hub: building campaigns, landing pages, forms, workflows, and email

You write well

You use AI in your own work every day and can show us how

You bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan

You’re willing to get deep into a technical category. You don’t need a legal background, but you’ll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists

You’ve managed and developed at least one person

You’ve marketed something with real complexity (e.g., a portfolio of services, a distributed delivery model, or a category that takes work to explain)

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