Social Media Manager →

Elite Hockey HQ is looking for a Social Media Manager to grow and engage its community of hockey athletes, coaches, and teams across social platforms. This role will own the day-to-day voice of the brand online, translating the company's training programs, skill content, and athlete-facing tools into content that resonates with players and parents at every level of the game.
What you'll do Plan, create, and publish a consistent content calendar across platforms such as Instagram, TikTok, X, and Facebook
Develop short-form video and static content that highlights training programs, skill work, and product features
Monitor engagement, respond to comments and messages, and grow community interaction across channels
Track performance metrics and report on what content drives growth, engagement, and sign-ups
Collaborate with the broader team to align social content with product launches, promotions, and season timing
Stay current on social platform trends and adapt content formats to maximize reach
What we're looking for Proven experience managing social media accounts for a brand, company, or organization
Strong writing and visual storytelling skills, with an eye for what performs on each platform
Comfort with short-form video creation and basic editing tools
Ability to work independently, manage a content calendar, and hit publishing deadlines
Data-driven mindset with experience using platform analytics to inform content decisions
Excellent communication skills and attention to brand voice and tone
Nice to have Familiarity with or interest in hockey or competitive youth/junior sports
Experience running paid social campaigns
Basic graphic design skills (e.g., Canva, Adobe tools)

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