Lifecycle Marketing Specialist # 26-22859

$50-$55 per hour

Remote, CA

Contract

Duration: 3 months

This person will be a dedicated Marketing owner for the high-value motion, responsible for both the content and technical execution. They will write the communications, design the journey logic, build and manage the workflows in HubSpot and Gong, coordinate implementation with sales, marketing operations, and creative, and continuously optimize the funnel based on performance and customer signals.

Responsibilities:

Own the high-value journey from lead capture and meeting preparation through sales follow-up, marketing nurture, re-engagement, and activation

Write and manage pre-meeting, post-meeting, no-show, sales follow-up, and nurture re-engagement emails

Own and build Gong-triggered communications, monitor the flow for performance, and optimize

Design nurture paths for leads who do not book, do not attend, go quiet, or are marked closed-lost

Translate sales outcomes and closed-lost reasons into relevant content and follow-up journeys

Define audience rules, journey branches, suppressions, handoffs, and timing

Improve visibility into when and why leads drop out of the sales process

Develop verticalized and persona-specific messaging for high-value audiences

Maintain a clear testing roadmap across copy, subject lines, incentives, content, and calls to action

Track performance across engagement, meetings, setup completion, activation, and reactivation—and use the results to improve the funnel

Requirements:

Strong lifecycle, CRM, or revenue marketing experience in a B2B environment

Excellent email writing and editing skills

Experience building nurture programs and multi-step customer journeys

Familiarity with Gong, HubSpot, or similar sales and marketing systems

Ability to think strategically about funnel design while executing the details personally

Strong understanding of sales handoffs, lead stages, suppression logic, and re-engagement

Highly organized, independent, and comfortable owning ambiguous work

Strong cross-functional communication and project management skills

Education :

Bachelor degree or equivalent experience

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.

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