Marketing Manager - Factoring

About the Role
Shamrock Trading Corporation is seeking a Marketing Manager to join our marketing team and lead marketing strategy and execution for our domestic trucking factoring business. This role will drive measurable business growth through integrated B2B marketing strategies that generate qualified opportunities, increase customer acquisition and retention, strengthen the brand and contribute to revenue growth.

The ideal candidate is a data-driven marketer, strategic thinker and tactical executor, able to drive performance while also supporting in-the-weeds execution.

What You’ll Do

Develop, execute and optimize integrated B2B marketing strategies that drive customer acquisition, engagement and revenue growth for our domestic factoring business

Partner with Sales and business leadership to translate business objectives into marketing priorities and go-to-market strategies that resonate with target audiences

Develop segmentation, lifecycle and marketing automation strategies that deliver the right message to the right audience at the right time

Monitor campaign and funnel performance, using data and insights to optimize results and demonstrate impact on leads, pipeline and revenue

Manage multiple initiatives and cross-functional priorities while maintaining a strong focus on execution, quality and measurable results

Monitor factoring industry trends, competitor activity, customer needs and emerging technologies to identify opportunities and inform marketing strategy

What You’ll Bring

Bachelor's degree in marketing, business or related field

7+ years of progressive marketing experience with B2B experience strongly preferred

Financial services background desired

Experience with Salesforce or a similar CRM platform preferred

Demonstrated experience developing multi-channel marketing strategies that drive lead generation, customer acquisition and revenue growth

Strong understanding of digital marketing, demand generation, customer lifecycle marketing and marketing automation

Exceptional communication, presentation and cross-functional collaboration skills

Ability to manage multiple priorities in a fast-paced, dynamic environment

Results-oriented mindset with a strong sense of ownership and accountability for business impact

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