Marketing & Account Coordinator

Are you the person who leaves every meeting with a clear list of what happens next? Backswing Marketing is looking for a Marketing & Account Coordinator to help run our client programs day to day and build the systems that will let our agency grow. You'll get hands-on exposure to paid media, analytics, websites, creative, CRM, automation, and business development, not just one marketing channel.
You'll work closely with agency leadership, clients, media partners, designers, developers, and vendors to keep campaigns organized, budgets on track, reporting accurate, and commitments moving forward.
What You'll Do Client & Account Management Join client meetings and capture clear notes, decisions, action items, owners, and deadlines
Prepare meeting agendas, recaps, and supporting materials
Follow up with clients on creative, approvals, reporting, campaign needs, and outstanding deliverables
Grow into greater ownership of client communication, meetings, and account strategy
Campaign Execution & Budget Management Upload and traffic creative across advertising platforms and media partners
Coordinate campaign launches, creative swaps, landing pages, URLs, targeting updates, and deadlines
Monitor client budgets and pacing, and flag potential under- or overspending early
Keep campaign documentation accurate so every campaign launches correctly
Reporting, Analytics & Measurement Pull performance data from ad platforms, Google Analytics, CRM systems, and other sources
Build client-facing reports that explain what happened, why, what it means, and what should happen next
Review website and campaign performance to spot trends, opportunities, and issues
Support tracking infrastructure, including Google Tag Manager, UTMs, pixels, conversion actions, and website events
Presentations, Research & Business Development Build polished client presentations, media plans, proposals, and sales materials
Create reusable presentation and marketing templates for future pitches
Research prospective clients, industries, competitors, markets, and decision-makers
Help prepare leadership for sales meetings, pitches, and strategic conversations
Develop personalized prospecting strategies, outreach messaging, email campaigns, and follow-up sequences
Keep prospect research, outreach activity, and next steps organized to support our pipeline
Marketing Technology, Websites & Automation Help build and maintain marketing automations, workflows, lead-nurture sequences, and integrations
Assist with website and landing-page updates, and coordinate larger technical changes with developers and partners
Find repetitive work that can be documented, templated, automated, or made more efficient
You have roughly 1–3 years of marketing experience and are ready to accelerate your learning
You naturally turn conversations into organized next steps
You're curious enough to dig into what you don't understand instead of waiting for someone else to solve it
You write a professional email, communicate clearly, and want to become increasingly client-facing
You're comfortable with spreadsheets, budgets, data, and performance metrics
You notice details: wrong links, outdated creative, numbers that don't add up, or tracking that doesn't look right
You want to understand the full marketing picture, from paid media and analytics to CRM, automation, and business strategy
You're excited to join a growing company early and help build the processes that support what comes next
Why Backswing Broad, hands-on experience across every part of agency work
A real path toward account ownership and strategy
The chance to shape how a growing agency operates

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