At the Museum of Ice Cream, this role sits at the center of brand and audience imagination, guiding how the experience feels before guests even step inside. As Creative Director, Brand & Marketing, you will lead the Creative and Social teams, set the creative vision, and direct integrated work across campaigns, partnerships, and guest-facing moments in Los Angeles. Reporting to the SVP of Brand & Marketing, you will also manage talent and resources to bring the brand system and campaigns to life.
What you’ll do
- Lead MOIC’s brand evolution, defining the visual identity, creative system, and practical guidelines that keep the brand unmistakable and usable across teams, markets, and partners.
- Partner with the SVP of Brand & Marketing to turn brand and business strategy into focused briefs, strong ideas, and distinctive creative platforms.
- Develop integrated campaign concepts and direct execution across advertising, social, content, PR, partnerships, lifecycle work, digital products, and physical experiences.
- Increase cultural relevance by identifying conversations, collaborators, and creative opportunities where MOIC can contribute something original instead of chasing trends.
- Work closely with the VP of Experience Creative to ensure the brand system and guest experience evolve together.
- Manage and develop the Creative team and the Director of Social, setting expectations, coaching direct reports, and supporting career growth.
- Ensure social’s creative direction aligns with the broader brand while the Director of Social leads channel strategy, content planning, and community management.
- Direct brand and campaign expression for major partnerships, activations, and new museum openings.
- Collaborate with Experience Design on museum experiences and with Production on fabrication and logistics, while maintaining clear ownership of creative direction.
- Set the vision for photography, film, design, content, and experiential work, directing internal and external specialists from concept through final delivery.
- Build the right creative ecosystem across employees, agencies, freelancers, artists, creators, directors, and production partners.
- Create a briefing, review, and approval process that improves work quality, accelerates decisions, and clarifies priorities.
- Partner with Growth, Partnerships, PR, Experience Design, and Operations so creative ambition connects to audience insight, commercial opportunity, and what guests actually experience.
- Present work with clarity and conviction, explaining what makes an idea right for the brand, relevant to the audience, and valuable to the business.
- Partner with the SVP of Brand & Marketing, Marketing Operations, and Production to prioritize work, allocate resources, and deliver within approved budgets.
What you bring
- 10+ years of progressive experience in design, art direction, and creative leadership, including significant experience within leading creative or advertising agencies and leadership of multidisciplinary teams and senior creative talent.
- An exceptional portfolio led by design and art direction, demonstrating original integrated campaign concepts, visual identity, brand-system work, and physical or experiential activations, with clear explanation of personal contribution, conceptual thinking, and craft decisions.
- Proven experience leading a meaningful consumer-brand evolution, including developing or redefining visual identity, brand expression, creative system, and guidelines, then bringing it into market.
- Experience translating a central creative idea across physical experiences and digital channels, from broad awareness through conversion.
- Cultural fluency and sound judgment to tell the difference between a meaningful brand opportunity and a passing trend.
- Experience managing Creative and Social direct reports, including hiring, coaching, performance feedback, and career development, plus experience directing agencies, freelancers, and production partners.
- Strong conceptual and editorial instincts, including the ability to evaluate how visual and verbal ideas work together (professional copywriting experience is not required).
- Excellent taste and craft judgment across art direction, design, typography, photography, film, spatial expression, and storytelling.
- Ability to balance long-term brand building with urgent, high-visibility commercial priorities.
- Clear, persuasive communication and confidence to make decisions, provide direct feedback, defend the work, and collaborate without ego.
Compensation and location
- Location: Los Angeles, CA (onsite)
- Salary: USD 180,000 - 210,000 per yearly
- Experience level: 10+ years
Benefits
- Competitive pay
- Annual bonus
- Stock options
- 401k, with match
- PTO and sick time
- Medical, dental, vision
- Perks including Classpass, commuter discounts, employee assistance program, and unlimited ice cream
- Employee development opportunities
- 16 free museum tickets per year for friends and family, with free entry for self
- 50% off retail products
- Ability to advance within the organization
How success is measured
- MOIC becomes more distinctive, recognizable, and culturally relevant.
- The brand evolution creates a clear creative system that strengthens consistency without limiting imagination.
- Integrated creative ideas travel across channels and experiences while driving brand desire, engagement, and visitation.
- Major campaigns, partnerships, and new museum openings launch with strong ideas and exceptional execution.
- Creative performance improves across paid media, social, website, lifecycle, and other conversion channels.
- The Creative and Social teams are inspired, well led, and clear on priorities, standards, and decision-making.
- MOIC has the internal talent, external partners, and ways of working required to create ambitious work sustainably.
Nice to have
- Experience in entertainment, hospitality, attractions, travel, fashion, food and beverage, retail, or another culture- and experience-led consumer brand.
- Experience supporting multiple physical locations or launching brands and experiences in new markets.
- Experience extending a brand into products, packaging, collaborations, fashion, or food and beverage.
- Experience building or evolving a creative organization during a period of growth and change.
Please note: While multiple job postings may appear, this is for one open hire need. Candidates must be located in New York City or Los Angeles .
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