Integrated Marketing and Graphic Design Specialist

VizzaLights LLC is hiring an in-house Integrated Marketing and Graphic Design Specialist to plan, execute, measure, and continuously improve multi-channel marketing in Jacksonville, FL.

Responsibilities

Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals

Set priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels

Build annual, quarterly, monthly, and seasonal marketing calendars

Create launch plans for new services, products, promotions, and geographic markets

Design repeatable marketing systems that can be adapted for future locations

Research competitors, market trends, customer behavior, and regional opportunities

Recommend budgets and allocate spend based on business goals and performance

Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns

Manage Meta advertising across Facebook and Instagram

Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting

Develop campaign briefs including audiences, offers, keywords, landing-page requirements, and testing plans

Track cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue

Coordinate conversion tracking including call tracking, pixels, attribution, and reporting

Conduct structured testing for creative, messaging, audiences, placements, and offers

Work with sales and company leadership to improve lead quality and follow-through

Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, and television, plus community campaigns

Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production timelines

Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution

Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships

Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses

Maintain consistency in positioning, messaging, voice, and visual standards across every channel

Create campaign briefs for the Creative Design Lead and Videographer/Content Creator

Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers

Manage social media strategy, publishing calendars, community engagement, and campaign coordination

Develop email, SMS, referral, review, retention, and re-engagement programs

Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production

Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication

Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue

Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation

Present clear weekly and monthly performance reporting to company leadership and communicate what to keep, change, or stop

Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates

Support CRM configuration, lead nurturing, automation, review generation, and customer communication

Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records

Work in-house with the VizzaLights team in Jacksonville

Requirements

Professional experience managing integrated marketing across multiple channels

Hands‑on experience managing Google Ads and Meta advertising

Experience with print, direct mail, commercial advertising, or traditional media

Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics

Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports

Ability to connect marketing metrics to sales outcomes and revenue

Strong copywriting, editing, presentation, and communication skills

Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders

Ability to manage multiple campaigns, deadlines, and budgets simultaneously

Strong business judgment, initiative, organization, and attention to detail

Ability to work in-house with the VizzaLights team in Jacksonville

Technologies

Google Ads, Meta advertising, Google Search, Google Display, YouTube, Local Services, Facebook, Instagram, TikTok, LinkedIn, Nextdoor

Connected television, programmatic advertising, retargeting

CRM, pixels, call tracking, QR codes, URLs

Google Analytics, Meta Blueprint, HubSpot

SMS marketing, reputation‑management tools

Preferred Qualifications

Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications

Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses

Experience supporting expansion into new cities, territories, franchises, or dealer markets

Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation‑management tools

Experience buying television, radio, streaming, out‑of‑home, or programmatic media

Knowledge of local SEO, content marketing, referral programs, and partnership marketing

Experience with public relations, media outreach, events, sponsorships, or community engagement

Working knowledge of creative testing and commercial production

What Success Looks Like

VizzaLights generates a consistent flow of qualified leads

Marketing decisions are based on reliable data rather than impressions alone

Paid campaigns improve efficiency, lead quality, and booked revenue

Digital and traditional marketing operate as a coordinated system

Seasonal campaigns are planned early and executed consistently

Sales and operations can clearly identify where leads originate

Repeatable launch plans exist for entering additional markets

VizzaLights grows into a recognizable national brand without losing consistency or local relevance

Location: Jacksonville, FL (onsite)
Salary: USD 49,700 - 54,000 per year

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