Director of Digital Marketing & Advertising

Milwaukee, WI

Search is changing. Digital discovery is changing. This is your chance to lead what comes next.

We’re looking for a Director of Digital Marketing & Advertising who can connect the entire digital journey—from the first search or ad impression to qualified demand and measurable sales impact.

This is a hands‑on leadership opportunity for someone who understands both traditional digital performance marketing and the rapidly evolving world of AI‑powered search and discovery.

Your Digital Playground

Own SEO + AI Discovery strategy across traditional search, generative AI, LLMs & answer engines

Lead demand generation across paid search, paid social, programmatic, display & retargeting

Build full-funnel campaigns that turn awareness into qualified leads

Strengthen marketing automation, lead nurturing & CRM alignment

Dig into performance data to improve ROI, visibility, engagement & lead quality

Guide integrated campaigns across digital, content, email, advertising & events

Lead and develop the advertising team while managing agencies, budgets & external partners

What Will Set You Apart

7

years across digital marketing, demand generation, advertising or performance marketing

Deep knowledge of SEO, paid media & campaign optimization

Understanding of how AI search and changing discovery behaviors are reshaping the customer journey

Marketing automation, CRM, CMS, web analytics & reporting knowledge

Proven ability to lead people, agencies, budgets and cross-functional initiatives

Bachelor’s degree in Marketing, Business, Communications, Digital Media, Advertising or a related field

B2B marketing within manufacturing, industrial products, channel-driven sales or dealer/distributor environments is a strong plus.

Why This Role Stands Out
You won’t be stepping in to manage one piece of the marketing engine. You’ll have the opportunity to influence how the brand gets discovered, how demand is created, and how digital marketing supports growth—while building the team and strategy behind it.

If you’re equally comfortable talking SEO and AI discovery, paid media and pipeline, or strategy and team development, this could be a compelling next step.

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