Head of Growth / CMO - Fully Remote - Mobile Games Job at CoTrain in New York

CoTrain is hiring on behalf of Anova Labs, a mobile gaming studio focused on launching, scaling, and monetizing highly addictive, viral mobile games. Their first game is in development, and they’re looking for the growth leader who’ll take it to market and build the system behind every launch after it. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work.

They want someone who has actually scaled mobile games before — a former mobile gaming founder, a CMO or Head of Growth at a gaming studio, a senior media buyer who’s profitably scaled games, or a growth operator who understands both product and acquisition. Proven results matter more than titles or years. Experience at an established publisher with high-ranking App Store games is a big plus. This is not a role for someone who only knows how to run ads — they want someone who can look at a game, estimate its acquisition economics, see its monetization potential, and build a plan to scale it.

What you’ll own

Find game concepts with strong viral and commercial potential

Reverse-engineer competitors’ growth and monetization strategies

Build financial models to decide which games are worth launching and scaling

Run paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and other gaming channels

Work with developers to improve retention, engagement, and monetization

Set clear KPIs for testing, killing, iterating, or scaling each game

Build a repeatable system for launching profitable mobile games

What you should know cold

Mobile game unit economics: CPI, CAC, LTV, ROAS, ARPU, ARPDAU, retention, payback periods, cohort profitability

Monetization: in-app purchases, rewarded ads, interstitials, hybrid models

Game analytics: D1 / D7 / D30 retention, ROAS curves, LTV by cohort

Viral game mechanics and what makes simple games addictive and shareable

Creative strategy: testing hooks, analyzing competitors, scaling winning concepts

Taking a game from initial testing to profitable daily ad spend

Preferred background

Hypercasual, hybrid-casual, idle, puzzle, or other viral mobile categories

Compensation
$84,000–$180,000/year, , plus tiered incentives tied to performance. Depending on experience and track record. Remote, full-time or contractor — flexible for the right person. Ongoing (6+ months).

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