Media Planner

TheSeniorIntegratedMediaPlannerisafulltimeroleresponsibleforthestrategicdevelopmentandexecutionofintegratedmediaopportunitieswithcurrentclients,aswellasthemanagement/oversightofthemediaplanning,buying,implementation,andperformanceanalysisfortheircampaigns.TheSeniorIntegratedMediaPlannerisexpectedtocontinuouslychallengethemselves,theirclient(s)&agencycounterpartstounitetodeveloprelevant,original,andimpactfulmediastrategiesandtest&learnopportunitiesthatspanthefullspectrumofmedia.

Essential Duties and Responsibilities:

PartnerswithAssociateDirector,asneeded,todevelopandimplementmediastrategies

SeeksadviceandcounselfromSVP,IntegratedPlanning(SVIP),forproperdevelopmentofintegratedmediabriefs,objectives&strategiestoensureastrongfoundationonwhichtobuildanintegratedplan.

Developsandimplementsintegratedmediastrategies—partneringwiththeAssociateDirector,andSVIP.

Managestheday-to-daystrategicmediaplanningactivitiesforassignedaccount(s)whileengagingoversightandsupportofAssocDirector,whennecessary.

CollaborateswiththeIntegratedMediateamandagencycross-functionalteamsonthedevelopmentofintegratedmediacampaignstrategiesandtacticalconsiderationsforclients,andbeabletospeaktotheuniquewaysdifferentstrategiesandtacticsworkwithinacampaignstructure

Uncovers/understandsclientobjectives,challengesandneedsasitpertainstoIntegratedMedia

ResponsibleforIntegratedMediabriefco-development,strategicapproach,vendor/partner/publisherproposalevaluation&negotiation,mediarecommendationdevelopment,andpresentationtoclients

Responsibleforcampaignoversight;inclusiveof,butnotlimitedtoregularlyreviewingperformancewithanalyticsteam,optimizations,implications,trackingofthebudgetandmediaspends&ensuringproperbilling

Developsstrongknowledgeofthechangingmedialandscapebynetworking,meetingwithandbuildingrelationshipswithnewvendor/partners,etc.;understandingthebenefitsbetweenworkingwithdifferentvendorsandbeabletoclearlyprovidestrategicrationaleforallvendorrecommendations

Develops&sharesmediaPOV’sasneeded(bothinternally&clientfacing)

Qualifications:

Education:bachelor’sdegreefromanaccreditedfour-yearcollegeoruniversitypreferred

4+yearsofrelevantmediaplanningexperiencerequired;2+yearsinamediaplanningrole

Demonstratesknowledgeofbothofflineandonlinemediaandanalytics

Demonstratesexperiencewithshoppermarketing

Demonstratesknowledgeandunderstandingofdigitaldisciplinesincluding,butnotlimitedtodisplay,onlinevideo,CTV,richmedia,programmatic,socialmedia,influencermedia,SEM,digitalcoupons,adoperationsetc.

Demonstratesunderstandingofmediaplanning,negotiation,implementation,andperformanceanalysis

Experiencewritingandsellinginproposals/plansforintegratedmediaefforts

401KContributions

FlexiblePTOPolicy&GenerousHolidaySchedule

Rewards&RecognitionProgram

BonusEligibility

SummerHours

ThepayrangeforthispositioninIllinoisisexpectedtobebetween$70,000to$80,000perYear.However,basepayofferedisbasedonmarketlocation,andmayvaryfurtherdependingonindividualizedfactorsforjobcandidates,suchasjob-relatedknowledge,skills,experience,andotherobjectiveconsiderations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.
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