Marketing Automation Specialist

Anritsu is a provider of innovative communications test and measurement solutions. Anritsu engages customers as true partners to help develop wireless, optical, microwave/RF, and digital solutions for R&D, manufacturing, installation, and maintenance applications, as well as multidimensional service assurance solutions for network monitoring and optimization. Anritsu also provides precision microwave/RF components, optical devices, and high-speed electrical devices for communication products and systems. The company develops advanced solutions for emerging and legacy wireline and wireless technologies used in commercial, private, military/aerospace, government, and other markets. To learn more visit and follow Anritsu on Facebook, LinkedIn, Twitter, and YouTube.Anritsu is committed to providing a comprehensive and competitive benefits package to all employees. We offer standard benefits such as major medical, vision and dental coverage, life insurance, Employee Assistance Plan, Flexible Spending Accounts, a generous 401(k) Matching Plan, Tuition Reimbursement, and profit sharing. Our benefit package is designed to positively impact all aspects of your life; to help you and your family succeed; and to maintain our status as a “perfect job.” Come find out what Anritsu has to offer you!As a Marketing Automation Specialist based in Texas you will have responsibility for working with internal customers and marketing team to identify business needs and implement solutions. You will support the B2B marketing team with campaign tracking, reporting, and analysis of key metrics.Key Responsibilities include:Own cleaning, management, and processing of lead lists alongside sales development teamEnsure data integrity of B2B contacts between our CRM (Salesforce) and marketing automation platform (Pardot)Create reports and performance dashboards to help drive key strategic initiativesDevelop marketing campaigns and tactics including emails, landing pages, microsites using PardotCreate and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performanceImplement, design, assemble applications to support SF marketing applications including, lead management, communities, and execute scoring and routing of assignment rules for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand stateDocument MAP implementation and marketing/lead nurturing processes, programs, procedures and support integration with other systemsLeverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industryDevelop and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance including integration with CRMDefine segmentation criteria to manage lead lists and contact groups for nurture programsUtilized Visualforce, JavaScript, HTML, CSS for various applications such as Form edits, Email templates and landing pages and tracking codes.Evaluate new apps that would enhance the products we are usingThis position will be reporting to the Marketing Manager based in TexasRequirements:Bachelor’s degree required. Pardot certification preferred5+ years working in Salesforce and PardotMust know how to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analyticsB2B Analytics experience preferredHTML RequiredIn order to be successful in this role, the following competencies and behavior skills are required:Self- motivated and ability to self-manage. Able to thrive in a dynamic, fast-paced environment. Able to adapt and learn new things quickly. Excellent communication skills. Proven track record building partnerships with the users and Business owners.Someone who will take ownership in their space.AccountabilityCustomer FocusInfluencing OthersThe annual base salary range for this position is $110,000 - $120,000. Please note that the salary information is a general guideline only. Anritsu Company considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/ training, key skills as well as market and business considerations when extending an offer.Why work at Anritsu? Please visit us on Comparably to see what our employees love about working here!Job SummaryRequisition Number: MARKE Job Category: Sales/MarketingSchedule: Full-Time