Senior Graphic Designer

LOCATION: Grapevine, TX | In-office Monday-Thursday, Remote Friday
CUDDLY connects pet lovers with pets in need.
We bring together a community of animal lovers, shelters and rescues to help pets get the food, supplies, funding and care they need. Through our fundraising platform, CUDDLY Food and growing suite of programs, we create meaningful ways for people to make a direct impact on the lives of animals.
As CUDDLY grows, we're building a brand that makes that connection even stronger, across our digital experiences, fundraising campaigns, eCommerce business, retail presence and every interaction someone has with CUDDLY.
We're looking for people who want to help us build a brand that can do good at scale.
About Cuddly CUDDLY connects pet lovers with pets in need.
We bring together a community of animal lovers, shelters and rescues to help pets get the food, supplies, funding and care they need. Through our fundraising platform, CUDDLY Food and growing suite of programs, we create meaningful ways for people to make a direct impact on the lives of animals.
As CUDDLY grows, we're building a brand that makes that connection even stronger, across our digital experiences, fundraising campaigns, eCommerce business, retail presence and every interaction someone has with CUDDLY.
We're looking for people who want to help us build a brand that can do good at scale.
The Role CUDDLY is seeking a Senior Graphic Designer to help bring our brand to life across digital, eCommerce, retail and sales channels.
This is a senior, hands-on individual contributor role for a designer who is equally comfortable developing a creative concept and executing it. You'll take projects from brief to final production, creating high-quality work that strengthens the CUDDLY brand while helping our marketing and growth teams move quickly.
The majority of the role will focus on digital design, including email, paid media, website experiences and campaign creative. You'll also support CUDDLY Food packaging, sales materials, presentation templates and other brand needs.
We're looking for someone who understands that great design isn't just about making things look good—it needs to communicate clearly, build a recognizable brand and inspire people to take action.
What You'll Own Digital & Growth Creative Design high-performing creative for email, paid social, display, digital advertising and other growth channels
Translate campaign briefs and marketing objectives into compelling visual concepts and executions
Create cohesive campaign systems that can extend across email, web, paid media, social and other touchpoints
Develop assets in multiple formats and sizes while maintaining strong visual consistency
Partner with the Growth Marketing team to evolve creative based on campaign performance and learnings
Balance strong creative thinking with the speed and volume required by a growing organization
Website & Digital Experience Design landing pages, campaign pages, site modules and other digital experiences in Figma
Translate business and user needs into clear, intuitive and visually compelling page designs
Create responsive desktop and mobile designs and components
Prepare organized design files and specifications for handoff to development
Collaborate with marketing, product and development partners throughout design and implementation
Help maintain visual consistency across CUDDLY's fundraising and eCommerce experiences
Brand Design & Creative Systems Help evolve and maintain CUDDLY's visual identity and brand standards
Develop and expand systems for typography, color, iconography, imagery and other visual elements
Build templates and scalable creative systems that allow teams to work faster without sacrificing brand consistency
Serve as a steward of the CUDDLY brand across digital, retail and physical touchpoints
Identify opportunities to strengthen and modernize the brand as CUDDLY grows
CPG & Packaging Design and extend packaging for CUDDLY Food products and new SKUs
Work within existing packaging architecture while identifying opportunities to improve shelf presence and brand consistency
Create and manage production-ready packaging files, including dielines and mechanicals
Understand print production, prepress requirements and vendor specifications
Collaborate with internal teams and external production partners to move packaging from concept through final production
Sales & Marketing Materials Design sell sheets, presentations, retailer materials, promotional assets and other sales support tools
Develop polished, flexible presentation templates for internal and external use
Translate complex information into clear, visually engaging communications
Support retail and partner marketing needs as CUDDLY Food expands its footprint
What We're Looking For Required Experience 5-7+ years of professional graphic design experience , ideally within a consumer brand, agency, eCommerce or similarly fast-paced environment
A strong portfolio demonstrating sophisticated digital design, brand thinking and excellent visual execution
Advanced proficiency in Adobe Creative Suite , particularly Photoshop, Illustrator and InDesign
Advanced proficiency in Figma , including responsive web design and developer handoff
Strong understanding of typography, hierarchy, composition, color and visual storytelling
Experience developing creative concepts and carrying them through multiple channels and formats
Experience designing digital marketing creative including email, paid media and web
Experience with CPG packaging design, including production files, dielines and print preparation
Experience building and maintaining brand systems and guidelines
Ability to manage multiple projects and priorities simultaneously
Strong attention to detail and a high standard for creative execution
Comfortable receiving feedback, collaborating cross-functionally and iterating quickly
Able to distinguish between work that requires deep creative exploration and work that needs to be executed quickly and effectively
Nice to Have Experience designing for eCommerce or DTC brands
Experience working with Shopify or similar eCommerce environments
Experience with consumer packaged goods, retail or food brands
Basic motion design, animation or video editing capabilities
Experience developing creative for performance marketing channels
Experience creating scalable templates for non-designers
You’ll Thrive Here If You Are: Collaborative and low-ego. You welcome feedback and understand that strong creative comes from partnership.
Comfortable with variety. You can move from a digital campaign to a website page to packaging to a retailer presentation without losing your footing.
A maker. You want to spend the majority of your time designing, not managing other designers.
Conceptual and hands-on. You can develop the big creative idea and then build the email, landing page, ad or package that brings it to life.
Fast without being careless. You know how to produce excellent work in a high-output environment and don't need weeks to make every creative decision.
Brand-minded. You care about building a recognizable, cohesive visual identity—not just making individual assets.
Organized and accountable. You can manage competing priorities, communicate clearly and reliably get work across the finish line.
Mission-aligned. You don't need previous animal welfare or nonprofit experience, but you should genuinely care about connecting pet lovers with pets in need and the impact CUDDLY can make.
Details Location: This position is based in the Dallas-Fort Worth area and works from CUDDLY's Grapevine, Texas office Monday through Thursday, with the option to work remotely on Fridays. Candidates must be based in the DFW area.
Compensation: $80k-$115k annually, depending on experience.
Employment Type: Full-time, salaried position.
Reporting: This role reports to the Vice President, Growth Marketing. It is currently an individual contributor position with no direct reports, although the structure of the creative team may evolve as CUDDLY grows.

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