Media Sr Analyst

Responsibilities Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines , imagery and ensuring consistency within Citi's mediaing system.
Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centered creative.
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications 5-8 years of experience in branding, marketing or analytics
Passionate about advertising and marketing and curious about new developments in the industry
Education Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group Marketing
Job Family Advertising, Branding and Media
Time Type Full time
Primary Location New York New York United States
Primary Location Full Time Salary Range $98,960.00 - $148,440.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills Please see the requirements listed above.
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date Oct 20, 2026
Automated Processing and AI We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
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