Integrated Marketing Communications- Online Facilitation

Category: Education Location: BHO2265-Integrated Marketing Communications As an experienced online educator (LINC Fellow), the candidate will work as an independent contractor of LINC and serve a diverse international student body for Undergraduate-levelprograms studying at premier Australian and Asian universities.Candidate must possess strong knowledge of Integrated Marketing Communications, with expertise in consumer segmentation, targeting, profiling, and multi-channel marketing strategies. They should be able to support students in planning and implementing integrated advertising, promotional, and digital marketing campaigns, applying IMC tools to real-world scenarios, and evaluating communication effectiveness using relevant media metrics.
The candidate needs to be available between 12 pm to 6 pm every day.
Key Skills Required Integrated Marketing Communications (IMC)
Consumer segmentation and targeting
Consumer profiling and analysis
Advertising strategy
Promotional marketing
Digital marketing communications
Multi-channel campaign planning
Media planning and metrics
Campaign performance evaluation
Marketing communication strategy
Desired Candidate Profile Masters or Bachelors Degree with distinction or first-class from a top university in India;
At least 3+ years of teaching experience at a leading university or college and/or professional experience in the last 5 years in the relevant fields (Note: Candidates with formal teaching experience at a university or college are preferred);
Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse cultures;
Proficient in English language; excellent oral and written communication skills
Must possess a working laptop and have access to high-speed (>10 MBPS) stable internet connection;
Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided).
Roles & Responsibilities LINC Fellows will be responsible for providing:
Subject matter guidance to a group of 20-25 undergraduate online students;
Support in learning skills like academic writing, research and time management;
Conduct 1:1 sessions for doubt-resolution, academic guidance and assessment draft reviews;
Guidance on relevant reference material;
Assessment marking with long-form feedback
Management of discussion forums;
Proactive, prompt and personalised support to student queries and issues.
LINC Fellows will be expected to promptly interact with students over email, or calls / online sessions from locations of their convenience (e.g. home, office, etc.).

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